Advertising to Youth - 2683 Words

In the ever expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime target because they have more spending power than ever before; because of more disposabel income, and increased avenues at their disposal in which to spend their money. Therefore companies spend an enormous amount of money on advertisement to ensure popularity and early brand loyalty. In the last decade, these superbrands are looking towards new and outrageous ways to capture young audiences, although these campaigns are appealing, how effective are†¦show more content†¦These types of commercials tend to be misleading to young viewers to believe that athletes actually eat fast food. Even viewers that are aware McDonald’s is not a healthy choice might be more likely to purchase f rom the restaurant because of the constant advertising, and incentives such as official Olympic paraphernalia. The effect of the campaign was very successful, as McDonald’s generated a sales profit of 4.8 percent worldwide higher than last February, with a predicted increased of 4 percent. In retrospect, luxury automobile makers advertising to youth may be a seemingly harmless alternative to gaining future customers. But on closer inspection, the problem may lie deeper. By luxury models creating brand loyalty so early one, it gives the impression that any person can own an Audi or BMW, when in fact that is not the case. Many people will never be able to afford this type of vehicle, but by instilling a desire so early on, may cause some to live beyond their means, meaning going into debt to own an Audi, and have a false sense of accomplishment. On the other hand, a teen may desire these cars, and dedicate themselves to working hard so that one day they be able to afford one. T here is no way to tell whether this will have a positive or negative effect of the consumer, as the campaign is only a start to the reinvention of two brands thatShow MoreRelatedContemporary Commercial Advertising Aimed At Youth Essay1758 Words   |  8 Pagesâ€Å"Contemporary commercial advertising aimed at youth has often been counteractive to youth health and has contributed greatly to poor health outcomes.† Discuss Introduction The world as we know it in the 21st century is consumed by advertising. Everywhere we look, everywhere we go our eyes are continually be exposed to some form of advertising; televisions, media, magazines, bill boards and shops are some examples of places where we gather information from certain types of commercial advertising. Our lives areRead MoreEffects Of Advertising On Children s Youth922 Words   |  4 PagesEveryday, American youth turn on the TV, grab their iPad, or access the internet. Immediately they are exposed to advertising. Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the internet, in magazines, and in schools.1 Advertising has become a hot topic in recent years as more and more ads are targeting younger audiences. Often, parents are not aware that their child is being saturated with advertising nearly every hour ofRead MoreThe Impact Of Advertising On The Buying Behavior Of Youth4012 Words   |  17 PagesPROJECT REPORT On ‘STUDY ON THE IMPACT OF ADVERTISING ON THE BUYING BEHAVIOR OF YOUTH’ Submitted in partial fulfillment of the requirement for the Bachelors Degree in Business Administration (General) course of Amity University Submitted by MANISH CHOUDHRY A3906412168 Under the Guidance and Support of MS. 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Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their productsRead MoreEssay about In what ways does advertising effect young people?650 Words   |  3 PagesWe can see advertising everywhere around us, in the streets, television, magazine and radio. Currently most companies are finding different ways to sell their products. Advertising expert try to appeal to young peoples needs and feeling making their product attractive and desirable. As a result this affects young people to drink alcohol and eat junk food. This essay will explain that advertising increases young peoples obesity and encourages them to drink alcohol. Advertising affect young peoples