Advertising to Youth - 2683 Words

In the ever expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime target because they have more spending power than ever before; because of more disposabel income, and increased avenues at their disposal in which to spend their money. Therefore companies spend an enormous amount of money on advertisement to ensure popularity and early brand loyalty. In the last decade, these superbrands are looking towards new and outrageous ways to capture young audiences, although these campaigns are appealing, how effective are†¦show more content†¦These types of commercials tend to be misleading to young viewers to believe that athletes actually eat fast food. Even viewers that are aware McDonald’s is not a healthy choice might be more likely to purchase f rom the restaurant because of the constant advertising, and incentives such as official Olympic paraphernalia. The effect of the campaign was very successful, as McDonald’s generated a sales profit of 4.8 percent worldwide higher than last February, with a predicted increased of 4 percent. In retrospect, luxury automobile makers advertising to youth may be a seemingly harmless alternative to gaining future customers. But on closer inspection, the problem may lie deeper. By luxury models creating brand loyalty so early one, it gives the impression that any person can own an Audi or BMW, when in fact that is not the case. Many people will never be able to afford this type of vehicle, but by instilling a desire so early on, may cause some to live beyond their means, meaning going into debt to own an Audi, and have a false sense of accomplishment. On the other hand, a teen may desire these cars, and dedicate themselves to working hard so that one day they be able to afford one. T here is no way to tell whether this will have a positive or negative effect of the consumer, as the campaign is only a start to the reinvention of two brands thatShow MoreRelatedContemporary Commercial Advertising Aimed At Youth Essay1758 Words   |  8 Pagesâ€Å"Contemporary commercial advertising aimed at youth has often been counteractive to youth health and has contributed greatly to poor health outcomes.† Discuss Introduction The world as we know it in the 21st century is consumed by advertising. Everywhere we look, everywhere we go our eyes are continually be exposed to some form of advertising; televisions, media, magazines, bill boards and shops are some examples of places where we gather information from certain types of commercial advertising. Our lives areRead MoreEffects Of Advertising On Children s Youth922 Words   |  4 PagesEveryday, American youth turn on the TV, grab their iPad, or access the internet. Immediately they are exposed to advertising. Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the internet, in magazines, and in schools.1 Advertising has become a hot topic in recent years as more and more ads are targeting younger audiences. Often, parents are not aware that their child is being saturated with advertising nearly every hour ofRead MoreThe Impact Of Advertising On The Buying Behavior Of Youth4012 Words   |  17 PagesPROJECT REPORT On ‘STUDY ON THE IMPACT OF ADVERTISING ON THE BUYING BEHAVIOR OF YOUTH’ Submitted in partial fulfillment of the requirement for the Bachelors Degree in Business Administration (General) course of Amity University Submitted by MANISH CHOUDHRY A3906412168 Under the Guidance and Support of MS. URVASHI VERMA Faculty Amity School of Business AMITY SCHOOL OF BUSINESS AMITY UNIVERISTY UTTAR PRADESH NOIDA TABLE OF CONTENTS (Minor VariationsRead MoreThe Effects Of Advertising On Youth s Psychology867 Words   |  4 Pages Professor Jeff Richards once said â€Å"Creative without strategy is called art, but creative with strategy is called advertising.† This quote is basically stating that advertisements use a lot of techniques and strategies to convince and persuade audience. Particularly advertisements use psychological feelings to persuade you positively or negatively towards a product. Advertising affects youth’s psychology by triggering feelings that make you want to buy their product. First, corporations workRead MoreBrainwashing Youth : How Advertising Influences Children On Gender Images1496 Words   |  6 Pages Brainwashing Youth: How Advertising Influences Children on Gender Images For advertising companies, the topic of advertising to children is one that is very controversial and could lead to a lot of debate on whether it is even ethical to do so. None the less advertisements continue to be aired and targeted towards a particularly vulnerable group: children. At a young age it is a critical time for children. They are not only developing their mental and physical capabilities, but they are also developingRead MoreThe Role Of Television Advertising On Lifestyle And Purchase Behavior Of Youth Of Delhi / Ncr Essay3509 Words   |  15 PagesAn analytical study on role of TV advertising in affecting lifestyle and purchase behavior of youth of Delhi / NCR. Abstract: Television is an integral part of our life and the advertisements on it play vital role in changing behavior of consumer through different techniques and patters used in it to persuade the consumers. The youth spent more time in watching television and they are deployed by the ads and satisfied too with the promise the advertisements are making with them. In this studyRead MoreRole Of Television Advertising Of Lifestyle Products On Purchase Behaviour Of Youth And Enhancing Their Lifestyle3671 Words   |  15 PagesUttar Pradesh has completed the Project Report on the topic― Role of television advertising of lifestyle products in purchase behaviour of youth and enhancing their lifestyle. Ms. Ruhi Lal Thakur (Signature) Assistant Professor CERTIFICATE OF THE CANDIDATE This is to certify that the study entitled as â€Å"Role of television advertising of lifestyle products in purchase behaviour of youth and enhancing their lifestyle.† undertaken by me is original. I have not submittedRead More‚Äà ºMass Media (Television, the Internet, Advertising) Influence Youth Too Much Nowadays.‚Äà ¹ to What Extent Is This True?794 Words   |  4 Pagesthe internet, advertising) influence youth too much nowadays.† To what extent is this true? In the recent years, the prevalence of mass media has been undeniable. All over the world, youths have access to mass media through their smartphones, television sets and computers. In such a media-driven world, it is no surprise that mass media has come to play a substantial role in the attitudes and mindsets of youth. To a large extent, mass media does have the power to influence youth too much nowadaysRead MoreEssay on Alcohol Advertising1655 Words   |  7 PagesAlcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their productsRead MoreEssay about In what ways does advertising effect young people?650 Words   |  3 PagesWe can see advertising everywhere around us, in the streets, television, magazine and radio. Currently most companies are finding different ways to sell their products. Advertising expert try to appeal to young peoples needs and feeling making their product attractive and desirable. As a result this affects young people to drink alcohol and eat junk food. This essay will explain that advertising increases young peoples obesity and encourages them to drink alcohol. Advertising affect young peoples

Essay about The Working Poor - 1510 Words

It’s difficult to imagine how some people hold multiple jobs to support themselves or their families and still struggle on day to day basis. The saying the rich get’s richer and poor gets poorer has never been so evident in today’s society. Let’s begin by explaining what poor is? According to (Encarta English Dictionary 2006) poor is explained as someone â€Å"lacking money, material possessions, unemployed and insecure†. Poor is also divided into two distinctive groups, the deserving and the undeserving poor (Levine Rizvi, 2005, p.38). â€Å"The deserving poor are poor through no fault of their own but as a result of a disability, loss of employment, and economical change†. â€Å"The undeserving poor are poor because of their own interpersonal skills,†¦show more content†¦However people may not be aware of the role of social workers and/or how they practice. Social workers have been given a bad reputation and misunderstood in what they try to achieve. (Australian Association of Social Workers [AASW] Code of Ethics 1999). Explains, â€Å"The Social Work profession is committed to the pursuit and maintenance of human well-being. Social work aims to maximise the development of human potential and fulfilment of human needs†. Social workers work in a variety of different settings, some of these are; mental institutions, child protection services, hospitals, counselling for individuals, families, groups, couples, working with youth, interventions, parenting strategies, welfare, helping the poor, migrants, communities and there are many more.( The Code of Ethics 1999, p. 8) under 3 Values and Principals 3.2.1 Principles a) clearly states that â€Å"Social workers promote distributive justice and social fairness, acting to reduce barriers and expand choice and potential for all persons, with special regard for those who are disadvantaged, vulnerable, oppressed, or have exceptional needs†. Social workers are sensitive especially when working with those in difficult circumstances. Given the complexity of some of the issues social workers face every day, working with the poor is not an exception. It is challenging, composite, confronting, and is a continuing process. Unfortunately social workers do not have aShow MoreRelatedWorking Poor Essay3209 Words   |  13 PagesThe Struggle of the Working Poor Revised Essay Sociology 113 Yvonne Barney October 19, 2012 The Struggle of the Working Poor Society often describes the impoverished with one word, lazy. Society has taught us that if a person wants to be financially successful, it is a simple process of education and hard work that will equate to a successful income. This is the American dream. If the impoverished simply would get a job instead of being lazy, they would not need to rely on programs likeRead MoreThe Working Poor1071 Words   |  5 PagesThe working poor are those people that work the hardest for their dollar, work the hardest to get their paychecks, work the hardest to survive. Most of the working poor live paycheck to paycheck and like the saying goes, â€Å"robbing from Peter to pay Paul.† There is a way out of poverty, and there is a way for these struggling individuals to escape the perils of their life in poverty. It is not an easy road out, but it is possible. It is important for those that are born into this lifestyle to knowRead MoreWorking Poor : The Work Poor1051 Words   |  5 PagesEliz abeth McCumber April 24, 2015 Working poor paper Throughout both in-class discussions, and David Shipler’s â€Å"The Working Poor: Invisible in America† we learned being poor in America is anything but easy. Even with all of our government assistance programs such as Medicaid and Welfare, many family generation after generation seem to fall below the poverty line and create a life of struggle and long way out for their families. When Shipler is explaining different families and their lac of selfRead MoreWorking Poor : The Work Poor Essay1277 Words   |  6 PagesWorking Poor The Working Poor: Invisible in America is a story that takes personal stories and accounts of people lives to describe the injustices that people face every day. Poverty is damaging to both the economy and the people who face it. Many times social policies are created to assist the people who are working but still struggle to get basic needs like food, utilities, gas, and medical. Poverty is a perpetuating cycle that is intended to keep the poor oppressed and discriminated againstRead MorePoverty Is A National Epidemic That Plagues Americans Across The Country Essay1531 Words   |  7 Pagesof our humanity. Poverty is a generational cycle that is inherited and becomes the anchor to all future success. It is often said that poverty is the effect of a lazy, uneducated nation, in reality, the poverty level family has at least one adult working at least 40 hours a week at a painstakingly back breaking job that the elite American would quiver at the thought of performing. The effect o f Poverty is caused by lack of opportunities, greed, and generational circumstances One of the mainRead MoreWhat Is It Like Living In A Home With Low Income? Poverty1006 Words   |  5 Pages academic performance, and health conditions. Children who live in poverty have impaired social development throughout their entire life. They tend to be more aggressive because of the surroundings they are in. Parents often spend their energy working,the children do not get shown a lot of affection. This could lead to the child fighting and being disrespectful because they want any attention from their parents that they can. This aggressive behavior can lead to fighting in school and other publicRead MoreNickel And Dimed : On ( Not ) Getting1175 Words   |  5 Pagesback or avoided at all costs. We see this when Ehrenreich describes her co-worker, â€Å"Holly†, who continues to work despite being ill, and possibly pregnant. This is also apparent when Ehrenreich states, â€Å"There are no secret economics that nourish the poor; on the contrary, there are a host of special costs. If you can’t put up the two months’ rent you need to secure an apartment, you end up paying through the nose for a room by the week. If you have only a room, with a hot plate at best, you can’t saveRead More The Working Poor Essay769 Words   |  4 PagesBecause of this, many Americans are working full time jobs that are below the Federal poverty line. These types of people are often called the â€Å"working poor†. Due to this the working poor have to run to welfare. This affects all Americans because taxpayers are the ones paying for welfare. The more jobs that are taken overseas, the more poverty we will have. nbsp;nbsp;nbsp;nbsp;nbsp;It is now said that the middle-class Americans are now becoming the poor in America. According to William H. JasperRead MoreWho are the Working Poor1280 Words   |  6 Pagesabout it in our book, researching online, and grabbing a personal text, I was highly intrigued with the components that make up â€Å"the working poor,† it’s actual definition, and so much more. Before getting into the statistics, a simple definition of â€Å"the working poor† is that it is a group of people who spend about twenty-seven weeks or more in a year either working or looking for work, but their incomes fall below the level of poverty (USDAVIS, 2013). With this definition, it is understandable asRead More Working and Poor Essay1089 Words   |  5 Pages It’s difficult to imagine how some people hold multiple jobs to support their family and still live below the poverty line. The saying â€Å"the rich gets richer and the poor get poorer† has never been so evident in today’s society. With a growing percentage of people living below the poverty line, one has to question the government policies enacted to elevate the living standings for its people. Government policies great influence the everyday life of its people. It is difficult to enact common ground

Phoenix Jackson By Eudora Welty Essay Example For Students

Phoenix Jackson By Eudora Welty Essay Phoenix Rises From the Ashes When asked by a white hunter Doesnt the gunscare you? while having it pointed at her, Phoenix Jackson, of EudoraWeltys A Worn Path, replies No, sir. I seen plenty go off closer by,in my day, and for less than what I done, This is an example of how theprotagonist deals with another of her travails. Phoenixs conflicts only honethe thrust of Weltys tale of triumph over adversity. The irrelevancy of thesetortures to this persons purpose is made all the more poignant by theirstaggering weight. From the first line of the narrative you learn the setting isDecember. A frozen day, and yet Phoenix does ought but rejoice that it isnot the season for bulls and snakes. Given the numerous references to heradvanced age: a delusion of a small boy handing her a slice of cake afternavigating a log bridge, to Her eyes blue with age. She travels from thedeep wood though the dangers of both terrain and prejudice. Throughout the storyshe encounters obstacles that would deter stalwart heroes of epics. Whiletraveling through the country Phoenix encounters a white hunter who helps her upafter being knocked to the ground. Despite his threatening manner, pointing hisgun at her, he tries to deter her from her task. He points out the distance shehad to travel even to reach the point at which they had met. He callouslyexplains that I know you old colored people! Wouldnt miss going to town tosee Santa Claus!. Lastly to add further injury to insult, after losing anickel and not being aware of it, he claims to not have a penny to give her. AllPhoenix does is apologize to God for having stolen it. What fear grips aperson who knows what they were doing was incredibly important, and yet theycannot recall what they were about? The attendant repeatedly attempted tocommunicate (in a condescending tone) with Phoenix, yet she had to ignore thequestions, for she was unsure why she had made the journey. The nurse came toher rescue, and in so doing gave an explanation why gr andma had made thisarduous voyage. She was caring for her grandson who was suffering from theresult of having swallowed lye; consequently at that level of medical and socialevolution meant being an invalid without any other sociological resources thanhis grandmother. Despite these travails Phoenix Jackson retains her composure,and more. Each of these incidents, although difficult to fully grasp withincontext of modern society, is still painful. Once she manages to reach town shemanages to get a woman, busy with packages to assist her with one of herdifficulties, her untied shoe. At the clinic she manages to push the attendantto 500% of her original offering. Subsequently she resolves to purchase hergrandson a paper windmill with the two nickel profit she made entering town. These conflicts she faces only reflect the spirit shining from the character ofPhoenix Jackson. BibliographyWelty, Eudora . A Worn Path. Literature an Introduction to reading andWriting . Ed. Edgar V. Roberts, Henry E, Upper Saddle River, New Jersey, 1998. 132-37.

Why Did Party Politcs Develop After 1789 In The United States Essays

Why Did Party Politcs Develop After 1789 In The United States Why did Political Parties develop in the United States after 1789? Partisan Politics in the newly formed United States of America was being established before the stipulated time governing this essay suggests. From as early as the Articles of Confederation and by the time of Ratification, Partisan politics was well on its way to play an integral role in the United States political life. It was tried to be avoided as dual-parties were thought to be a weakness in a Nation, however this was unavoidable. The rise of factionalism is often paralleled to the fiscal policies of the 1st Secretary of the Treasury, Alexander Hamilton. Hamilton in modern day analysis is considered to be a man of great foresight, this being illustrated in the three Reports he submitted to Congress. However, these Reports guided America to theirs Multiparty system. The 1st of Hamilton's Reports was that on the state of Public Credit. In this report he suggested Government assumption of Domestic Debt. This was to be liquidated by taxation, which agitated many. However, the most controversial recommendation in this Report was to allow Government creditors to exchange their securities, which were depreciated at face value, for the newly implemented interest gaining bonds. James Madison, who will be associated with the rising opposing faction, was the voice of the opposition. Representing his interests and those of his fellow Southerners, rejected assumption, justifying this by asserting that many States had nearly finished paying their Revolutionary debts and that some like Virginia had in fact paid their entire debt. Thus, it would not be fair for those States to be taxed for the debts of others. Furthermore, Madison contends, with reference to the Bonds, that they will be of no benefit to Southerners as several men with Northern interests Merchants, Speculators, Businessmen, had postulated Hamilton's intentions and had bought the securities' at face value and at prices which Nash quotes Madison describes as a fraction of the initial worth. Thus, the exercise would be of no benefit to the South. It is therefore easy to notice factional differences in relation to regional differences. The South was already worried about the survival of their institution of slavery, as from the onset of the creation of the National Government already what they viewed as Northern interests were being advocated in Congress, they and their were not then as eagerly represented in Congress as they would have liked to be. Hamilton's fiscal insight or what Norton described as matters of policy', is further illustrated in his proposal for the creation of a National Bank. This bank would assist in the creation of one identifiable and controllable currency, it could lend the Government money, collect and disburse money for the Treasury. This Report faced opposition not on policy as the 1st Report but on the constitutionality of such a move by Government. The opposition was represented by James Madison and Thomas Jefferson, who both ignored the benefits of such an institution and simply questioned the constitutionality. One must note that at this point that the opposing faction who became the Republicans(Republican Party), held the philosophy of a strict constructionalist interpretation' of the constitution. The constitution did not give Congress the right to create a Bank. The Federalists, those who believed in a strong National Government and the broad constructionalist interpretation' of the constitution justified the Bank by use of the President's implied powers' and Congress' ability to collect taxes and regulate trade, which the bank would do. The broad constructionalist view and the use of implied powers further strengthened opposition and factionalism because this ideology could be used to infringe upon the rights of the people of the United States. This meant that though the Bill of Rights was requested their Rights could be overturned by use of some other clause in the constitution. The people feared this. A definite rift by this time was beginning to show in Congress. The final Report submitted by Hamilton which deepened the rift of differences which were growing in the United States was that on the Manufacturers. Hamilton's aim in this Report was to promote the growth of infant industries' which in turn would encourage self reliance and discontinue the

Exponential and Logarithmic Functions Essay Essay Example

Exponential and Logarithmic Functions Essay Paper This paper presents briefly the definitions. illustrations. features. and applications of both exponential and logarithmic maps. Exponential Functions The basic exponential map is denoted by degree Fahrenheit ( x ) = bx. where b. the base is a positive existent figure ( b gt ; 0 ) and b? 1. and x. the advocate. is any existent figure. ( Marcus. 2008 ; Roberts. 2008a ; Stapel. 2008a ) . Figure 1 nowadayss three illustrations of exponential graphs of the signifiers f ( ten ) = 2x. degree Fahrenheit ( x ) = 8x. and f ( ten ) = 0. 5x ( Roberts. 2008a ) . The features of the three graphs are summarized as follows: ( 1 ) the sphere of degree Fahrenheit ( ten ) is all existent Numberss ; ( 2 ) the scope of degree Fahrenheit ( ten ) is all positive existent Numberss ; ( 3 ) when B gt ; 1. the graph and its incline addition when ten additions ; ( 4 ) when 0 lt ; b lt ; 1. the graph and its incline lessening when ten decreases ; ( 5 ) the graph passes through y-axis at ( 0. 1 ) —all exponential graphs of the signifier degree Fahrenheit ( x ) = bx cross the y-axis at ( 0. 1 ) when B gt ; 0 ; ( 6 ) the graph is asymptotic to the x-axis—it does non traverse the x-axis or touch it. but it gets closer and closer to the x-axis as ten gets smaller and smaller ( Roberts. 2008a ; Stapel. 2008a ) . We will write a custom essay sample on Exponential and Logarithmic Functions Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Exponential and Logarithmic Functions Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Exponential and Logarithmic Functions Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Exponential maps are utile in existent universe state of affairss. Common applications include analysing population growing. calculating compound involvement. C dating artefacts. finding clip of decease. and ciphering exponential decay. To demo an application utilizing an exponential map. see the recognition cards with involvement compounded daily. The map depicting the balance ( chief + involvement ) on an mean day-to-day balance of $ 500 at involvement rate of 15 % will be: C ( T ) = 500 ( 1 + ( . 15/365 ) ) 365t. where t represents the figure of yearss for ciphering the involvement ( Taylor. 2008 ) . Logarithmic Functions The basic logarithmic map is denoted by degree Fahrenheit ( x ) = logb ( x ) . where b. the base. is a positive existent figure ( b gt ; 0 ) and b? 1. and x. the advocate. is any positive existent figure. The map degree Fahrenheit ( x ) = logb ( x ) is the opposite of the exponential map degree Fahrenheit ( x ) = bx. or y = logb ( x ) is tantamount to x = B Y ( Roberts. 2008b ; Stapel. 2008b ) . Figure 2 nowadayss three illustrations of logarithmic graphs of the signifiers y = log ( x ) . y = log ( x ) /log ( 2 ) . and y = log ( x ) /log ( . 5 ) ( Roberts. 2008b ) . The features of the three graphs are summarized as follows: ( 1 ) the sphere of degree Fahrenheit ( ten ) is all positive existent Numberss ; ( 2 ) the scope of degree Fahrenheit ( ten ) is all existent Numberss ; ( 3 ) when B gt ; 1. the graph increases when ten additions ; ( 4 ) when 0 lt ; b lt ; 1. the graph decreases when ten lessenings ; ( 5 ) the graph passes through x-axis at ( 1. 0 ) —all exponential graphs of the signifier degree Fahrenheit ( x ) = logb ( x ) cross the x-axis at ( 1. 0 ) when B gt ; 0 ; ( 6 ) the graph is asymptotic to the y-axis—it does non traverse the y-axis or touch it. but it gets closer and closer to the y-axis as y gets smaller and smaller ( Roberts. 2008b ; Stapel. 2008b ) . Logarithmic maps are similarly utile in existent universe state of affairss. such as in gauging the figure of species. finding the magnitude of temblors or the strength of sound moving ridges. finding the sourness of a solution. and ciphering the rate of bring forthing fresh H2O from salt H2O ( Saye. 2008 ) . To demo an application in utilizing logarithmic map. see a solution’s pH is defined by P ( T ) = -log10 ( T ) . where T is the hydronium ion concentration in moles per litre. The map for happening the pH of a solution with hydronium ion concentration 4. 5 ten 10-5 will be p ( T ) = -log10 ( 4. 5 ten 10-5 ) ( The University of Iowa. 2006 ) . Decisions The exponential and logarithmic maps have inverse relationships. The illustrations illustrate their graphical features and demo their reverse relationships. Both have utile applications in existent state of affairss. like analysing population growing and depletion rate of species. Mentions Marcus. Nancy. ( 2008 ) . Exponential Functions. S. O. S. Mathematics Home Page. Retrieved May 20. 2008. from hypertext transfer protocol: //www. sosmath. com/algebra/logs/log4/log4. hypertext markup language. Roberts. Donna. ( 2008a ) . Exponential Functions. Algebra 2/Trig Lesson Page. Oswego City School District Regents Exam Prep Center. Retrieved May 21. 2008. from hypertext transfer protocol: //www. regentsprep. org/Regents/math/algtrig/ATP8b/exponentialFunction. htm. Roberts. Donna. ( 2008b ) . Logarithmic Functions. Algebra 2/Trig Lesson Page. Oswego City School District Regents Exam Prep Center. Retrieved May 21. 2008. from hypertext transfer protocol: //www. regentsprep. org/Regents/math/algtrig/ATP8b/logFunction. htm. Saye. D. ( 2008 ) . Word Problems: Logarithmic Models. Algebra Lab. Mainland High School. Retrieved May 21. 2008. from hypertext transfer protocol: //www. algebralab. org/Word/Word. aspx? file=Algebra_LogarithmicModels. xml. Stapel. Elizabeth. ( 2008a ) . Exponential Functions: Introduction. Purplemath. Retrieved May 20. 2008. from hypertext transfer protocol: //www. purplemath. com/modules/expofcns. htm. Stapel. Elizabeth. ( 2008b ) . Logarithm: Introduction to the Relationship. Purplemath. Retrieved May 20. 2008. from hypertext transfer protocol: //www. purplemath. com/modules/logs. htm. Taylor. S. ( 2008 ) . Applications of Exponential Functions. Algebra Lab. Mainland High School. Retrieved May 21. 2008. from hypertext transfer protocol: //www. algebralab. org/lessons/lesson. aspx? file=Algebra_ExponentsApps. xml. The University of Iowa. ( 2006 ) . Real-World Applications of Logarithmic Function. Mathematics Matters at IOWA. Retrieved May 21. 2008. from hypertext transfer protocol: //www. uiowa. edu/~examserv/mathm atters/tutorial_quiz/log_exp/realworldappslogarithm. hypertext markup language.

Free Essays on The Red Air Fighter

Manfred Von Richthofen a Cavalry Officer in Germany army is the author of the book titled â€Å"The Red Air Fighter†. He was born in Schwednitz in Germany in 1882. He was a fighter pilot on the Western Front in 1916. Richthofen an excellent fighter shot down fifteen aircraft in his days and became commander of this own unit. He also became the most famous war ace in Germany. This book’s information itself is 85 years old but the age does not effect the material informed in the book. This book talks about the author’s life and his victories and how he came about to achieving it. This book is for readers who are interested in learning about the past and how it affected the future. It gives first person views of what life of a famous and infamous ace of World War I was like. The author describes his upbringing his training his exploits in the air, colorful stories in his time off. The layout of the book keeps the reader interested and its usage of vocabulary is for laymen. One should approach this work with a neutral mind and allow the piece to fall where they may. Anyone who can read can have the experiences that author had during his life in the time of the war. This book is straightforward, blunt style of writing allows the pages to flow quickly. The author mainly uses his own life experience to express his view and involvements in the war. He started out from being and observer and worked his way through becoming the commander of his unit. He was one of the best air fighters in Germany. One of the most interesting part of the book in on page 103. He has dedicated a whole page to his dog ‘Moritz†. He talks about the things that he use to do and the true friendship between a man and his best friend. The book it self is no too long but it touches all the aspects of the author’s life. In this book the author gives and insight on how the war was fought and the danger one has to go through to reach his or her victory. In my op... Free Essays on The Red Air Fighter Free Essays on The Red Air Fighter Manfred Von Richthofen a Cavalry Officer in Germany army is the author of the book titled â€Å"The Red Air Fighter†. He was born in Schwednitz in Germany in 1882. He was a fighter pilot on the Western Front in 1916. Richthofen an excellent fighter shot down fifteen aircraft in his days and became commander of this own unit. He also became the most famous war ace in Germany. This book’s information itself is 85 years old but the age does not effect the material informed in the book. This book talks about the author’s life and his victories and how he came about to achieving it. This book is for readers who are interested in learning about the past and how it affected the future. It gives first person views of what life of a famous and infamous ace of World War I was like. The author describes his upbringing his training his exploits in the air, colorful stories in his time off. The layout of the book keeps the reader interested and its usage of vocabulary is for laymen. One should approach this work with a neutral mind and allow the piece to fall where they may. Anyone who can read can have the experiences that author had during his life in the time of the war. This book is straightforward, blunt style of writing allows the pages to flow quickly. The author mainly uses his own life experience to express his view and involvements in the war. He started out from being and observer and worked his way through becoming the commander of his unit. He was one of the best air fighters in Germany. One of the most interesting part of the book in on page 103. He has dedicated a whole page to his dog ‘Moritz†. He talks about the things that he use to do and the true friendship between a man and his best friend. The book it self is no too long but it touches all the aspects of the author’s life. In this book the author gives and insight on how the war was fought and the danger one has to go through to reach his or her victory. In my op...

Answer the five following questions Assignment Example | Topics and Well Written Essays - 250 words

Answer the five following questions - Assignment Example In the same way, a sense of likability arises as one is forced to view the advert till it ends. The advert therefore scores very well in terms of the best qualities of conventional adverts. 2) The company using alternative advertising is the clothing giant Barbour which is using quality as a way of advertising its products. The organization has realized that quality products will always sell and has therefore reduced the conventional forms of advertising. The focus in this regard is to ensure that each product is uniquely made and scores very high from the consumers. In essence, this strategy has over the years worked effectively for the organization and has enabled it to lead its industry. 3) One ethical dilemma in marketing was realized by Toyota in its decision to recall some of its brand that had defective components. Indeed, this was a hard choice to make for the organization but it had to be done. It was indeed a great ethical dilemma for the management due to the great costs that were involved and the need to uphold quality which has always guided the

Coverage Assignment Example | Topics and Well Written Essays - 250 words

Coverage - Assignment Example Little did Laing was sent to look for her. Bud a young teen sneezes and did not have a hand kerchief. Louis asks him to go and wash her face. Terrorists bumped in the dinner taking people in the dinner hostage. Sydney detects things are not right once she detects guys with machine guns. They hide with Laing where she appears to be Laing’s savior in a number of occasions. Louis decided to go and look for his daughter where he encounters with thugs and enters into a fight. He ended up being surviving gun wounds thanks to Sydney who called for Taffy to call the policemen (Thorp, 2012). COMMENTS: The script is not only quite scary but it possesses a number of essential teachings. Human consciousness is always live and right. Sydney was suspecting something bad was cooking since the beginning of the script. It is also evident that everyone no matter an adult or a child has the potential of saving people. Were it not Sydney who made efforts of contacting the police most probably the condition would become

Emergence of Integrated Marketing Communication Essay

Emergence of Integrated Marketing Communication - Essay Example The integrated marketing campaign cannot be successful if the different deliverables are not put in a direct fashion towards the target audience; no matter it is the primary one or the secondary target market. The marketing plan, however, remains the key in such a situation and it cannot be counted off, no matter how difficult the undertakings or executions of the IMC turn out to be. Thus IMC and MC must go hand in hand towards a successful execution of the product and/or service’s message geared towards the relevant target audience. Message consistency is indeed a significant aspect of the integrated marketing campaign since the old campaigns might just get mixed with the newer campaigns that are brought forward by the relevant brand, which could either be a product or a service and in some cases, a hybrid also works to some effect. The message must remain geared towards a selected target audience as this ensures that there are no shortcomings on the part of the people for which the message is put out, in the first place. With that, we must understand that a well balanced IMC campaign looks to plug the shortcomings which usually arise in the wake of changing messages and when certain strategies and tactics are amended for one reason or the other. The reasons could be aplenty but the most important thing here to understand is the fact that the message must remain synchronized and there are no double meanings or embedded messages beneath the new campaign brought forward by the product and/or service. Message consi stency within an effective and efficient IMC campaign suggests that the brand team has done its homework well and that there are no hindrances in the wake of it achieving short-term benefits and long-term, strategic profits.  

Homosexuality Post War

Homosexuality Post War The Democratisation of Gender after the Sexual Offences Act (1967) and How It Affects Queer Studies E.M. Forsters novel Maurice, written between 1913 and 1914, but not published after his death in 1970, is a seminal work providing a moving, personal portrayal of homosexuality and homophobia in 20th-century England. Exploration of its detailed accounts of attitudes about homosexuals and their various reactions to the discrimination they faced—for instance, denying their homosexuality and marrying; embracing their homosexuality, but discreetly; leaving the country for more open-minded cultures—serves as an excellent starting point for exploring the underlying cultural framework and values which will form the subject matter of this essay. Of no small note is that Forster, whose reputation as a literary genius, believed his own homosexuality too powerful a secret to come out, as it were, until after his death, in a way squandering his own social power and the potential to liberate both himself and other homosexuals. Britain, origin of so much cultural and political vibrancy and of the democratic principles which are now held to be self-evident in modern Western nations, had a particularly difficult time ridding itself of a virulent and persistent form of discrimination: its stubbornly conservative refusal to accept homosexuality and homosexual behaviours into the cultural norm of its society. Indiscreet homosexuals in England of the 20th century could look forward to a life of bigotry and discrimination, to say nothing of financial and personal ruin and imprisonment, as homosexuality was still a criminal offence in England until 1967. â€Å"The limits of the sexually acceptable are still there. Geographical location and economic status significantly affect how free individuals are to choose to be open about their sexual orientation. And some orientations are still problematic.† As the above quotation suggests, the issue of homosexuality remains a divisive issue. This is in spite of forty years passing since the decriminalisation of homosexuality in Britain; forty years that have also witnessed the gay community (both males and females) move in from the margins of mainstream society in order to occupy more powerful positions of authority. This has been meted out in political office, in popular culture and in the global mass media. Yet, in spite of this, there remains at the dawn of the twenty first century a sense that homosexuality is a lifestyle that stands at odds to all that decent society holds dear. Even in the United Kingdom, probably the most secular country in the world, the moral aspect of homosexuality is never far from the surface of the debate over how gay people are supposed to integrate into a predominantly heterosexual sphere. This is the crux of the debate discussed herein. For the purpose of perspective, the following essay must adopt an integrated approach, attempting to synthesise the theoretical and historiographical debates regarding the experiences of gay people in post war Britain. In this way, we can trace the social, political and legal evolution of the democratisation and liberalisation of sexuality and gender in the UK while at the same time offering a critique of the aims and achievements of the gay movement at this time. Furthermore, the continuities and changes of the homosexual landscape in post war Britain can be more accurately depicted amid the relevant academic literature of the times. A conclusion can then be sought that attempts to place the Sexual Offences Act of 1967 within its correct historical and theoretical context. First, however, a brief overview of this Act of Parliament must be ascertained so as to establish a conceptual framework for the remainder of the discussion. The Sexual Offences Act that was passed by Westminster in 1967 was a landmark piece of legislation that sought to address the harsh legal inequalities between homosexual and heterosexual people with regards to their private lives and the way in which these private lives were dictated by the public and political sphere. The impetus behind the reform of laws pertaining to homosexuality in the United Kingdom came from the Wolfendon Report, which was commissioned in 1957 to highlight the essential differences between crime and sin. Essentially, while society and the manufacturing of cultural consensus may indeed have deemed homosexuality as a sin (or a sickness) to equate it with criminality was deemed in many circles to be anachronistic and blight against post war British civilisation and its values. This is an important point and one that ought to be borne in mind throughout the discussion: the 1967 Sexual Offences Act marked the first serious attempt at the legal decriminalisation of homosexuality in the United Kingdom since the Buggery Act of 1533 when the British state first sought to wrest the issue of gay coupling away from the ecclesiastical courts and into the legal courts of the realm. Viewed through this prism, the 1967 Sexual Offences Act can be seen to be a symptom of the broader civil rights movement of the 1960s which oversaw the criminalisation of inequality relating to gender, race, creed and religion in all of the major countries of the western hemisphere. The Act could not have come about without there first having been in place the existence of liberal youth culture that was able to use the tools available within a democratic state in order to lobby the political establishment for social and cultural reform. Thus, although the Act itself has since been open to charges of hypocrisy (the result of the Act witnessed an increase rather than a decrease in the numbers of arrests of gay men for breaking the new law) and prejudice (the Act clearly and identifiably differentiates between homosexual and heterosexual people with regards to the ‘age of consent with twenty one being used for gay people in comparison to sixteen for straight people) it should nevertheless still be seen as an important milestone in the evolution of a more egalitarian British society. Certainly, in legal terms, 1967 must be seen as the starting point of any discussion with regards to the democratisation of homosexuality in post war Britain as before the advent of the Sexual Offences Act homosexual acts were seen as essentially criminal activities and therefore placed outside of the bounds of the rules, regulations and customs of decent, civilised society. Therefore, while mainstream culture and the political establ ishment may well have both publicly and privately continued to denounce homosexuality in all its forms as a sin (and preferred to keep homosexuality firmly outside of the realms of civilised society), the removal of the spectre of a criminal offence telegraphed a major turning point in the way in which gay people were viewed and treated in post war Britain. Furthermore, without the Act, the subsequent achievements of the gay movement in the UK would never have been able to begin to take place as the legal framework in which the gay movement lobbied for reform during the 1970s and 1980s would not have existed. Democratisation of sexuality in post war Britain thus begins in 1967. However, as suggested above, the 1967 Sexual Offences Act has left itself open (particularly within the gay community) to claims of being as an essentially conservative measure that was only passed due to reasons of political expediency as opposed to the political establishment in Britain actually wishing to see a tangible democratisation of sexuality. By establishing such a high age of consent for gay couples, the Act only served to cement the social stigma associated with homosexuality because after this point it was seen by law in Britain to be a coupling that was deemed unsuitable (and illegal) for young people to engage in. Considering that the teenage years are the most important stage of sexual development in both males and females, the high age of consent deliberately aimed to restrict the practice of homosexuality amongst the very demographic that would be most likely to engage in ‘experimental sexuality. This only increased the sordid image of homosexuals in Britain a t the time, implying that adult homosexual men were in some way intent upon ‘grooming young males to join their own sexual brand of subculture. Viewed through this prism, the Sexual Offences Act can be seen to be a positive legal step but likewise a negative cultural step. The increase in the number of arrests of gay men in the years that immediately followed 1967 should be seen as testimony to this ultimate perpetuation of inequality pertaining to sexuality which was the socio-political residue of the Sexual Offences Act. In this way, the myth of the permissive society was established to satisfy the libertarian ideology of the left wing of the political elite. The satisfaction and status of gay people, on the other hand, seems not to have been a consideration concerning the passing of this landmark piece of domestic legislation. In specific terms of the evolution of queer theory, the 1967 Sexual Offences Act can be seen to have helped to create fertile grounds for the blossoming of the domestic and international gay rights movement because of the way in which the Act of Parliament served to legally solidify the differences between homosexual and heterosexual people. This sense of marginalisation from mainstream society was aided by the Stonewall Riots which took place in New York City in 1969 in response to police brutality against homosexual and transgender people at the Stonewall Inn in Greenwich Village. This episode provided the impetus behind the formation of the Gay Liberation Front (GLF) which was established in July 1969, quickly becoming a trans-national phenomenon that deeply influenced the gay rights movement in the UK. The cumulative result of the prejudices legalised in the 1967 Sexual Offences Act in addition to the prejudices brutally realised in New York City in the Stonewall Riots was to con struct a gay movement that was both durable and international. Furthermore, the perceived injustices of the 1960s also served to ally the lesbian and gay movements so that one tangible homosexual community was evident by the turn of the decade in both Europe and the United States of America. This time period was therefore a crucial moment in the development of queer theory in post war Britain. However, it can be argued that by forming a global gay movement that judged membership with the movement in terms of sexual identity, international movements such as the Gay Liberation Front succeeded only in affirming the divisions put forward by measures like the Sexual Offences Act. Queer theory, from the outset, was intent upon challenging the mainstream socio-political status quo by using means that were essentially counter productive in light of the gay movements arguments that gender and sexual identity was not ‘fixed or compartmentalised according to ones sexuality but was in fact much more fluid and interchangeable. Indeed, queer theorists have since argued that the compartmentalisation of gender is likewise flawed with Anne Fausto-Sterling arguing that â€Å"male and female are not enough.† By separating ‘them'(heterosexuals) from ‘us (homosexuals and transsexuals) the queer movement merely served to corroborate the fragmented vision of mainstream s ociety and to further alienate homosexuality from mainstream culture and, as a result, to condemn queer theory to a discernible subculture status. Consequently, the 1967 Sexual Offences Act taken within the broader context of the worldwide civil rights movement of the 1960s can be seen to be an important milestone within the evolution of queer theory as not only did politicised society initiate a clear dividing line between the homosexual and the heterosexual communities but also the homosexual community itself was largely responsible after this point for perpetuating this divide. In the final analysis therefore, it is difficult to envisage this development as positive or progressive. Indeed, as Michael Botnick demonstrates below, this lack of awareness on both sides of the historical debate resulted in a discernible lack of consensus by the turn of the millennium. â€Å"The lack of open-mindedness toward complex and graduated positions makes it difficult to obtain a full hearing of the issues, especially if those issues are value laden and cognitively dissonant to the audience (generally the public at large, the state, major corporations or other mega-organisations such as the media.)† At this point in the discussion, attention must move away from the historiographic look at the formation of the gay rights movement within the context of the late 1960s to turn instead towards analysis of queer theory in post war twentieth century Britain. As has already been intimated, the evolution of queer theory in the UK is intrinsically tied to the advent of the Sexual Offences Act of 1967. The injustices conceptualised in this Act served to galvanise the gay community amid the broader backdrop of a civil rights movement that was established in order to attempt to attain parity on the grounds of race, religion and gender as well as parity on the grounds of sexuality. This wider multicultural influence is the key to understanding how the doctrine of queer theory in post war Britain quickly became divorced from the social, cultural and political reality of maintaining a subcultural movement within the context of a liberal democracy. It is certainly no coincidence that the guiding principle of queer theory was inherently similar to the guiding principle of the other civil rights movements of the epoch: all highlighted the fallacy of using identity (be it sexual, racial, religious or gender) as a means of organising political society. All of these movements should therefore be viewed as part of a wider post-structuralist theory which advocated the end of identity based upon gender, sexuality, race and religion in favour of adopting a more egalitarian approach. In this way, post-structuralist theory was keen to destroy the link between â€Å"dominant western forms of rationality with male power and control over women and nature, which is associated with violence, oppression and destruction.† Queer theory should be seen as an important part of this desire to deconstruct male-ordered politicised society and to reconstruct this society not along lines pertaining to identity but along lines pertaining to humanity instead. In terms of results, the deconstruction of male-centric society can be seen to have had a positive impact upon the fusion of homosexual and heterosexual cultures in post war Britain, certainly after the 1980s when the AIDS epidemic in the United States quickly became a worldwide manifestation of what Stan Cohen had in the 1970s referred to as ‘moral panic disseminated by an increasingly powerful global mass media apparatus. Whereas the 1970s and the 1980s can be seen as a historical period of continuity with regards to the perpetuation of sexuality-based injustices in Britain, the 1990s on the other hand can be interpreted as a period of change when the barriers constructed by male-ordered mainstream society were slowly, yet clearly being eroded in o bvious ways. Politicians, for instance, in the 1990s were no longer punished in any tangible electoral way for being ‘outed as homosexual. The briefly successful New Labour career of Peter Mandelson is testimony to this development. Likewise in popular culture where international stars such as George Michael (who was afraid to admit his sexuality in the 1980s) have been able to thrive in both the heterosexual and homosexual spheres regardless of their own sexual preferences since the 1990s. The turn of the millennium also witnessed a legal progression concerning gay people and their civil rights with amendments to the Sexual Offences Act (passed in 2003) in Britain eventually giving rise to parity with heterosexual people with regards to the age of consent. Indeed, it can be argued that the 2003 Sexual Offences Amendment Act is as fundamental and extensive as the changes which were telegraphed when the Theft Act (1968) replaced the outmoded Larceny Act (1916). In the UK in the twenty first century the age of consent for both heterosexual and homosexual people is at last set at sixteen, finally putting to an end the decades-long association of homosexuality with perversity and social abnormality. Yet, appearances can be deceptive. While the 1990s and the first decade of the twenty first century may appear to be the dawn of a new era of equality with regards to gender and sexuality, the reality may in fact be better understood as a period of continuity with the perceived advances of gay people during this time being nothing more than a mirage as male-dominated society continues to give piecemeal concessions to those marginalised elements of post modern culture in order to maintain the faà §ade of a permissive contemporary society. â€Å"It seems were an altogether more open, more tolerant, sexier society and its getting better all the time. Or is it? Is mainstream culture just flirting with a bit of the other in order to keep us all on a broadly straight line?† This sense of duplicity inherent concerning queer theory and socio-political reality in the contemporary era has served to render queer theory a doctrine of continuing importance in western culture. Contemporary gender theorists such as Judith Butler (whos book Gender Trouble was published in 1990 selling over 100 000 copies internationally) directly challenged the notion of gender (and indeed sexuality) as a means of cultural identity, going so far as to cite the creation of international feminism as the reason behind womens continuing experience of inequality. Butler thus called for a re-evaluation of queer theory in light of the mistakes made by the various civil, gender and sexual rights movements of the 1960s. â€Å"The domains of political and linguistic ‘representation set out in advance the criterion by which subjects themselves are formed, with the result that representation is extended only to what can be acknowledged as a subject. In other words, the qualifications for being a subject must first be met before representation can be extended.† Butlers theory remains a cornerstone for queer theory in post war Britain as the travails of the womens since the passing of the Sex Discrimination Act in 1964 largely mirrors the troubles of the gay movement since the inception of the Sexual Offences Act in 1967. As a result there is a large body of academic literature available that is dedicated to queer theory and to placing contemporary queer theory within the historiographical context of the gay experience in the past forty years. Much of the commentary bequeathed by this body of literature tends to underscore the essential continuity that characterises the development of sexuality in Britain (and indeed throughout the West) since the 1960s. Jeffrey Weeks, for example, sees this continuity as a symptom of contemporary societys inability to comprehend sexuality within its correct (and complex) historical context. â€Å"There is a struggle for the future of sexuality. But the ways we respond to this have been coloured by the force of the accumulated historical heritage and sexual traditions out of which we have come: the Christian organisation of belief in sex as sacramental and threatening, the libertarian belief of sex as subversive, the liberal belief of sex as source of identity and personal resource, all rooted in a melange of religious, scientific and sexological arguments about what sex is, what it can do and what we must or must not do. We are weighed down with a universe of expectations. Sexuality could be a potentiality for choice, change and diversity. Instead we take it as destiny, and all of us, women and men, homosexual and heterosexual, young and old, black and white, are held in its thrall, and pay its expensive dues.† Weeks succinct observations quoted above could quite feasibly have featured in his best selling book, Coming Out (originally published in 1977) such is the lack of tangible progress made by mainstream society in the authors view. This is entirely due to the fact that the vast majority of society has managed to evade the true nature of the issue where sexuality is neither a ‘choice nor a ‘cross to bear but is instead a complex fusion of the two. Weeks concludes that it is the very absence of a ‘right or ‘wrong answer with regards to the definition of sexuality that makes mainstream society unable to adequately confront the issue of homosexuality even at the start of the twenty first century. Of course, the issue of homosexuality has been greatly affected by the rise in significance (at least in cultural terms) of bisexuality. Not only has bisexuality served to confuse the majority of mainstream society (in so much as mainstream society has been instructed to think in terms of black and white; right and wrong) about the nature of homosexuality, the advent of bi-theory has telegraphed a schism in queer theory. Indeed, it is a common view of the bisexual community that traditional queer theory â€Å"can be understood as a particularly virulent strain of the disease affecting contemporary theory more generally, especially in so far as it addresses sexuality as a central concern in the guise of ‘queer theory.† Thus, the very term ‘queer is seen, ironically, as an exclusive phrase that implies that bisexual people, on account of their continuing sexual association with heterosexual people, are intrinsically more allied to straight culture than they are to the homosexual community. This schism mirrors the divide in the feminist movement when a more radical ‘second wave of feminism â€Å"drew, in the first instance, upon the theoretical writings of lesbian feminism in the early 1970s† only for the lesbian feminist community to later accuse the heterosexual feminist community of ‘betrayal on the grounds that straight women continued to participate in sexual activity and engage in what Pateman terms ‘sexual contracts with men in the guise of sex, marriage, home and family. Further confusion has been added to this maelstrom with the advent of trans-theory and the increasing legal and political recognition of trans-gender people, which has clearly impacted upon the evolution of queer theory in post war Britain. Jason Cromwell sees this development as â€Å"making the visible invisible†, which is in direct opposition to the principles of the gay community which has historically intended to make the invisible visible. In addition there are not surprisingly critics from the straight mainstream culture who see queer theory as a barrier (rather than a facilitator) to a greater democratisation of sexuality in the contemporary era. Critics argue that queer studies places too much emphasis upon differentiation which, in turn, elevates the status of the gay and lesbian experience to a position that is over and above its true worth within the broader sphere of cultural studies. This only serves to increase the gulf between the ‘included and the ‘excluded members of society. Furthermore, queer theory has been challenged in a more direct way as critics argue the primacy of the queer belief that sexuality is not ‘fixed. Tim Edwards, for example, has recently argued that sexual identity is in fact much more rigid and compartmentalised than queer theory suggests. Edwards does not agree with the assumptions made by, amongst others, Judith Butler and David Gauntlett who both show how, for ins tance, the media has helped to solidify the construction of identity based upon gender and sexuality respectively. Instead he argues that in real terms gender and sexual identity does not only exist at the level of discourse (as argued by Butler) but instead exists as â€Å"an institutional social practice.† It can be seen that queer theory and its discontents have historically argued over ideological terrain pertaining to sexuality, gender and identity with a discernible lack of consensus emerging from the ensuing theoretical debates. It is also noticeable that the Sexual Offences Act of 1967 remains largely conspicuous by its absence from the vast majority of this theoretical debate with regards to queer theory in post war Britain. Where the Act is mentioned, it tends to be referred to as a piecemeal political measure that â€Å"proved repeatedly unsuccessful, largely because of popular mobilisation against restrictive changes.† Even in legal terms, the Sexual Offences Act of 1967 remains open to charges of being a draconian, anachronistic measure by contemporary queer theory as it was still deemed a criminal offence for people under the age of twenty one to engage in homosexual activity. This only served to criminalise the essential experimentalism inherent in young people of b oth sexes and to perpetuate the association of homosexuality as a sordid and sinful affair. A more important watershed date according to post war queer theorists was the 1980s and the advent of the AIDS epidemic. Beginning on the west coast of the United States and quickly transferring over the Atlantic to Britain and Western Europe, the AIDS epidemic was an epidemic more in terms of the effect that it had upon mainstream, straight culture than the medical effect that the virus had upon the human race. Looking back on the media texts and images of the time, one can certainly see how the disease was blown out of all proportion to its true danger. Furthermore, it is plain to see that this was due to the sexual nature of the illness and, specifically, the fact that it had begun in the gay community. Once more, therefore, gay men were accused of leading a hedonistic lifestyle the lack of the practice of safe sex being the starting point for the spreading of the disease. The AIDS epidemic also served to re-ignite traditional Christian doctrine that was and remains vehemently opposed to the legalisation and democratisation of homosexuality. Hard-line Christian activists even went so far as to claim that the AIDS virus was Gods punishment to all society for allowing gay people the right to practice their sordid sexuality in mainstream culture. The combined effect of this hysteria served to make the 1980s as opposed to 1967 the key date in queer theory in post war Britain. As Jeffrey Weeks declares, â€Å"the homophobia that was encouraged by AIDS demanded, and in fact greatly strengthened, lesbian and gay identities.† With this in mind, attention must now be turned towards reaching a conclusion as to the significance of 1967 within the broader discussion of the democratisation of sexuality in post war Britain. â€Å"That some people have decided preferences does not seem to be in doubt. What is now fast disappearing is the myriad of ways in which various human societies have managed to cope with the fact.† As Naphy aptly suggests, the rate at which homosexuality has been integrated into mainstream culture should be judged within the much wider context of western civilisation over the past two thousand years as opposed to the forty years that have passed since the inception of the Sexual Offences Act in 1967. Ultimately, although progress concerning the democratisation of homosexuality may have met many obstacles in a variety of different guises be they legal, political, social, religious or cultural there cannot be any doubt that the gay community landscape has changed beyond all recognition in Britain since the end of the 1960s. Moreover, it would be difficult to launch an argument against 1967 being the key year within this evolution of queer theory in modern Britain as this was the date that marked the beginning of the solidification of a trans-national gay movement as well as the end of the historical marginalisation of homosexuals within the broader context of mainstream society . The fact that the fruits of this dual, spontaneous realisation did not immediately materialise in the form of a democratisation of sexuality should not be seen as a great surprise. Like the womens movement of the same era, there can be little doubt that the legal measures passed by parliament such as the Sex Discrimination Act served only to halt the advance of womens rights as the movement inevitably splintered on matters pertaining to race, ideology and increasingly sexuality. In this way, the lesbian agenda became increasingly divorced from the mainstream feminist agenda in the same way that the bisexual agenda has become noticeably more antagonistic towards queer theory and the homosexual community. It can be argued that this is nothing more than an inevitable by-product of a post-industrial capitalist society that has made a cultural and economic commodity of sex and sexuality to such a degree as to destabilise the solidarity of the global gay and womens movements worldwide. T hus, being a political as well as a sexual activity, homosexuality has been (and will remain) both historically and theoretically deeply influenced by the social, political and economic environment in which it is culturally defined. Bibliography Botnick, M.R. Gay Community Survival in the New Millennium. New York and London: The Haworth Press, 2000. Butler, J. Gender Trouble. Hammondsworth: Penguin Classics, 2006. Cohen, S. Folk Devils and Moral Panics. London: Paladin, 1973. Cromwell, J. Transmen and FTMs: Identities, Bodies, Genders and Sexualities. Champaign: University of Illinois Press, 1999 Edwards, T. â€Å"Queer Fears: Against the Cultural Turn.† Journal of Sexualities. Vol. 1, No.4, 2004. Eisenstein, H. Contemporary Feminist Thought. London: Unwin, 1984. Fausto-Sterling, A. The Five Sexes: Why Male and Female are not Enough. Kimmel, M.S. (Ed.) Sexualities: Identities, Behaviours and Society. Oxford and New York: Oxford University Press, 2004. Gauntlett, D. Media, Gender and Identity: an Introduction. London: Routledge, 2002. Hall, L.A. Sex, Gender and Social Change in Britain since 1880. London: Macmillan, 2000. Kimmel, M.S. (Ed.) Sexualities: Identities, Behaviours and Society. Oxford and New York: Oxford University Press, 2004 Naphy, W. Born to be Gay: a History of Homosexuality. London: Tempus, 2004. Pateman, C. The Sexual Contract. Cambridge: Polity Press, 1988. Spargo, T. Foucault and Queer Theory. London: Icon, 1999. Storr, M. â€Å"Post-modern Bisexuality.† Weeks, J., Holland, J. and Waites, M. (Eds.) Sexualities and Society: A Reader. Cambridge: Polity Press, 2002. Weedon, C. Feminist Practice and Poststructuralist Theory. Oxford and New York: Blackwell, 1987. Weeks, J. â€Å"Necessary Fictions: Sexual Identities and the Politics of Diversity.† Weeks, J., Holland, J. and Waites, M. (Eds.) Sexualities and Society: A Reader Cambridge: Polity Press, 2002. Weeks, J. Coming Out. London: Quartet Books, 1977. Weeks, J. Sexuality and its Discontents: Meaning, Myths and Modern Sexualities. London: Routledge, 1995. Homosexualities in Post War Britain: The Democratisation of Gender after the Sexual Offences Act (1967) and How It Affects Queer Studies Core Course: Gender and Society in Britain and Europe, c.1500 to the Present

Effects of Social Media on the Youth Essay

Various forms of media, such as the television, radio, newspapers, movies, magazines and most notably, the internet, have impacted heavily on the youth. The media not only serves as a source of information but also provides a source of entertainment. Media sources have relentlessly worked on creating appealing images that entice the youth to their content. Although these may be informative, the youths have been coerced into consuming more time reading or browsing for such information. Recent advancements in computers and mobile phones have led to ease of access of the internet via advanced wireless devices. Whereas this creates a tech-savvy generation, the content provided by some media houses may be uncensored and entails violent acts, obscene scenes and vulgar language. In addition, adolescents have been enticed into spending longer hours with strangers rather than family. This undesirable environment, coupled with the fact that today’s parents are heavily burdened with income generating activities hence find little or no time to talk to their children, has led to high incidences of youth violence and untoward behavior. However, the media content has not been entirely negative. This essay analyzes the impact of various forms of the media on the youth and presents various arguments for and against letting young adolescents spend their time scanning media content. Read more:  Influence of social media on youth essay. How has the media changed the lives of adolescents? First, today’s youths spend less time with their families and spend more time with strangers. Tamar Lewin, in â€Å"If Your Kids Are Awake, They’re probably Online† notes that children between the ‘ages 8 and 18 spend more than seven and a half hours a day’ using electronic devices (Lewin 1). Five to six years ago, youths spent on average one hour less. In addition, the emergence of advanced electronic media devices has curtailed time spent doing group activities which has been channeled to solitary activities (â€Å"Awake†). Brent Staples in â€Å"What Adolescents Miss When We Let Them Grow Up in Cyberspace† notes that whereas the traditional media content was largely aired through such mediums as the television, which is watched by a family at the same time, currently, the internet has taken over. Secondly, the youth chat, send e-mails and post their daily encounters and problems on the web. Instead of relating such experiences to their parents, they accept and follow the advice presented by total strangers. This has left teens with ‘nonexistent social skills’ for they are more flexible and aware of the virtual space where they can assume a different personality under a pseudonym, which would otherwise not be possible in the real world (Staples 2). Thirdly, the media has presented various options that aid in circumnavigating life’s hurdles and challenges. As Staple notes, during his childhood, he was presented with situations whereby he had to prove his worth to other people other than his own family members (â€Å"Cyberspace†). Adolescents, in today’s world, can easily skip this and opt to send messages or video chat via electronic devices such as mobile phones or the computer. However, this comes at a cost: They develop ‘low-quality relationships in virtual reality’ at the expense of ‘higher-quality relationships in the real world’ (Staples 2). Therefore, these relationships may appear perfect when the teenagers are on a virtual space but are in reality not practical. Finally, the media has given teenagers a platform via which they can gain an identity and prove their worth. Teenagers, and their advice or point of view, are normally disregarded even when their arguments are valid. The internet avails an equal opportunity platform through which they can air their grievances or opinions either under a pseudonym or an incognito handle without being disregarded. However, they have been known to violate the law. For instance, Michael Lewis is a teenager who offered his expertise to the Internet Information Service by posing as a 25-year old (â€Å"Cyberspace†). However, it is noteworthy that not all teenagers use such pseudonyms with an intention of breaking the law. They may be in fact trying to escape from the ‘boring’ and conventional set-up where information is mainly presented in books (Staples 2). How much contact with the physical world do the youth need? Lewin outlines a study by the Kaiser Family Foundation in which it was found out that today’s teenagers spend around seven and a half hours using electronic gadgets (â€Å"Awake†). This did not include the time spent texting or talking on their cell phones. Obviously, this time spent in contact with the virtual world is too much. There is a need to spend more time with family members and others in the physical world. Whereas Dr. Rich feels that parents and other key players in teenagers’ lives should accept the usage of media devices as part of the youth’s environment, there is a need to limit the hours spent on the internet and other media sources (â€Å"Awake†). On the other hand, parents should not entirely limit their children from accessing media content via electronic gadgets. Teens may end up feeling left out or develop an anti-social behavior in retaliation. Lewin outlines Ms. Calinan’s decision to limit her child’s access to video games to one and a half hours on weekends. Whereas this may force Trey, her son, to work harder in his studies, it may limit his development on the usage of electronic devices in this tech-savvy era (â€Å"Awake†). Therefore, the question as to how much time the youth should spend with the physical world has no straightforward answer. It should vary from child to child. Different teens have different reasons and needs. Whereas most heavy internet users have been linked to ‘behavior problems and lower grades,’ not all teens have been affected in a similar fashion (Lewin 1). For instance, Lewin found out that Francisco Sepulveda used his cell phone as an alarm clock in addition to accessing media content. However, his mother felt that he did not use his phone for its rightful purpose: To work on his assignments (â€Å"Awake†).Hence, parents should regulate their teen’s access to media content according to their teenagers’ situations rather than ascribe to a particular schedule. Do social media benefits outweigh the costs? Although both Lewin (2010) and Staples (2004) have presented their arguments by bordering on the negative influences of social media, there are numerous merits that cannot be overlooked. Teenagers can easily access a host of information sources that they would otherwise not be interested in were they to be limited to the traditional sources of information. For instance, unlike their parents and other preceding generations, few teens devote their time to watching news. However, the internet, through social sites such as Twitter and Facebook and search engines, such as Google and Yahoo, provides a direct link to the world’s current news. Hence, it can be argued that today’s teens receive breaking news even before their parents have received such news. The social media creates a rich source of information that caters for the youth in an appealing and sensational way. In addition, teens find a way to express themselves fully and anonymously in a manner that they could not h ave achieved in the real world. The virtual world breaks the conventional rules and hierarchical structure that teenagers are forced to submit to. Although this may come with various demerits, such as fraud and emotional troubles, one cannot afford to ignore the relief that the social media avails to teenagers who may be in dire need to express their feelings without being judged. Although there are outstanding demerits, the benefits outweigh the disadvantages. Lewin and Staples have avidly described disadvantages such as untoward social behavior, fraud and criminology, obesity and dwindling academic performance. However, these are resultant problems when sources and devices that avail social media content are not properly regulated. They are a result of overuse rather than the proper usage of electronic media gadgets. How might Staples argument be problematic and to some extent fallacious? Staples arguments may not necessarily hold water given that the internet and other forms of social media have successfully started off relationships. In fact, various couples have met and fallen in love via the internet and are currently happily married. The supposition that career couples have had their lives ‘taken over by e-mail and wireless tethers’ is in fact fallacious (Staples 1). People have adopted technology which avails a cheap means of communication. Rather than rely on older means of communication, which are quite cumbersome, they have chosen to adapt fast and efficient electronic devices. In addition, not all adolescents are drawn to the cyberspace so as to commit fraud or to ‘discard (their) quotidian identities’ (Staples 2). For instance, most adolescents prefer social sites such as Facebook which demand that the user should log in using a valid name. In conclusion, social media has made great impacts on today’s youths. Not only are they spending more time in this virtual space but they are also seeking entertainment and information in areas previously untested. Therefore, they face numerous challenges in adopting technology in order to suit their own ends. Therefore, parents should take a firm stand and guide their children through these perilous grounds in order to transform these young adults into successful people in future.

Enhancement Of Computer Literacy In Primary Students At Central Colleges

1. Beginning of usage of Information and Communication Technology have been re-engineering about all the Fieldss of human life from basic demands like pass oning with friend populating abroad to cardinal demands like instruction, wellness and administration. That is non merely a technological development but besides a societal revolution that enforces the primary pupils, to detect new wonts, advanced ethical motives and production of new life systems, so that to accommodate with planetary alteration in human civilization and life manner. Our instruction system besides to be formulate to run into this construct and to be aligned with this new engineering. Hence, the advanced distribution of Information Communication Technology ( ICT ) for instruction of primary pupils is going compulsive demand since the professionalism is the anchor that could alter the civilization and the society in clip to clip towards create outstanding life status expected by the people. 2. Today, it is highly of import that a primary pupil should be competent with coherency in the country of computing machines and engineering. It is impossible to be successful in today ‘s occupation market and high tech life style, if our primary pupils are failed for seasonably educate every bit early as possible to accommodate the bing demand to this topic. 3. The computing machine literacy is now an indispensable tool that all pupils must be familiar with in order to finish their everyday surveies and concentrating for future occupation demand. Whatever our occupation ; Teacher, Planner, Lawyer, Accountant or Salesperson ; computing machine literacy are compulsory them to win. Primary pupils are besides need to derive certain degree of computing machine literacy in order to finish basic every twenty-four hours skills to confront our future society. In Cardinal Colleges in Sri Lanka most of the primary pupils are cognizant with computing machine surveies but they have to utilize it in a manner to accomplish compulsory consequences need for fall in the future universe and fall in the hereafter community. 4. The usage of the cyberspace installation is extremely required accomplishment for pupils and they are to exhaustively get the hang it decidedly. Computer literacy and Internet are about one ; in the same thing normally one is n't mentioned without the other tagging along. Without the Internet, there would be no manner to immediately happen the name of a celebrated book your favourite author was in five old ages ago. Primary pupils will necessitate to be familiar with the Internet in all types of educational methods whether it is research on any subject or surfing for information. For this purpose primary pupils need to cognize what a hunt engine is and how it works, what a keyword is and how it works, how to open a browser and how to utilize a nexus, etc. The Internet is a immense wealth of information that every pupils should take advantage for gather information accomplishments. There are web sites that will assist primary pupils to happen educational Tourss by posting their ske tch online. Online skills allow primary pupils to larn and portion societal, cultural, environmental facts of other states, people and faiths. Many secondary degree pupils today are now acquiring their degree online in the comfort of their ain places on their ain agenda. It ‘s astonishing how today with a twosome of chinks, every pupil can travel anyplace in the universe in two, three seconds without go forthing their computing machine. 5. Promotion of computing machine literacy is one of the most indispensable countries in instruction. The of import function which it plays is rational, societal, emotional and religious development of kids. The pupils usually use centripetal perceptual experiences to cognize his immediate milieus. It is automatically widens his vision. The computing machine literacy accomplishments of pupils are non a one clip experience. It is a uninterrupted life-time experience. It is accepted that a proper accomplishments of Computer Literacy has to be inculcated and nurtured in the early old ages of age. 6. It must be distinguished as the ability to work with understanding and grasp. In Sri Lanka computing machine is largely a â€Å" Information Communication Technological † accomplishment which is brought about by beastly repeat of a given stimulation together with the appropriate response. It is a affair of some uncertainty whether all kids have acquired the ability to larn in the echt sense, by the clip they have reached school go forthing age. It needs at least four old ages to achieve the computing machine accomplishment and is it sensible to anticipate these kids who drop out after primary degree to prolong that accomplishment afterwards? Computer literacy is a non a terrible complex procedure. It is an mean simple accomplishment which one time learned, can be increased with referral to the Information Technological contented publications.Chapter IIMethodologyPurpose1. This paper will emphasis and analyse why the kids are non skilled in Computer Literacy and for examine the factors which determine computing machine literacy in kids and what stairss have to be taken for the sweetening of computing machine literacy and information technological accomplishments in primary school kids in Central Colleges in Sri Lanka.STATEMENT OF THE PROBLEM2. It is required to analyze of Primary degree pupils of Central Colleges computing machine literacy and the present environment to heighten their capablenesss in computing machine literacy. In this research demand to concentrate on their Computer educational system and clear up the troubles and the to the mechanism that they required to beef up the computing machine literacy, information engineering facets, as sing the future occupation chances that can be gained by primary pupils in Central Colleges Sri Lanka. 3. The inquiry is at present scenario is, the primary school pupils in Central Colleges in Sri Lanka have non been able to get the needed criterion of Computer literacy, and information engineering to heighten their minimal accomplishments required in Computer field. 4. This paper will place and analyse why the Computer Literacy in primary pupils is dwindling, the factors which determine literacy and suggest recommendation for the publicity of mechanism that needs to heighten accomplishments, cognition in primary degree pupils.RESEARCH HYPOTHESIS5. Mechanism will be beef uping to confront the future occupation demand. In this facet is to be achieved in a manner of researching experimental computing machine survey of counsel in preparation with Government educational policies on Information Technology for sweetening of Computer Literacy of primary pupils in Central CollegesScope OF STUDYThe range of this research focused on the primary pupils in Grade 1 to Rate 5, their instructors and principals are to pull out their thoughts by questionnaire and interviews. Besides the research will analyse educational specializers ‘ personal positions on what should be the background environing the primary school kids to advance their Computer literacy. The namelessness of the research worker was maintained by inquiring inquiries from certain group caputs and instructors under the name of a consented person. The intent was to extinguish colored replies which may be given as a consequence of the fact that the inquiries are presented by a known IT teacher. This is besides to look into any differences in response for the same inquiries based on computing machine literacy. This method is adopted as the subject is of sensitive nature and based wholly on single attitudes.METHOD OF DATA COLLECTION7. Data aggregation methods are as follows. a. Primary beginning. ( 1 ) Primary beginning of information were collected by questioning IT educationists and caputs of schools. ( 2 ) Further information aggregation done by a questionnaire prepared for the primary school pupils and their instructors. B. Secondary beginnings. Books, paper articles and web sites used as the secondary beginnings of information.Chapter ORGANIZATIONThe thesis is structured as follows: a. Chapter I Introduction B. Chapter II Methodology Chapter III Computer Literacy of Primary Students in Central Colleges ( 1 ) Computer literacy debut of primary pupils ( 2 ) Present literacy accomplishments and IT environment of primary pupils Chapter IV Weather educational support and the needed counsel and aid will supply to heighten the computing machine literacy How instructors adopt educational method to better computing machine literacy of pupils through policies of educational section. How the other facets on substructure installations given to better on computing machine literacy of primary pupils ( 3 ) Enhancement of Computer literacy and IT Skills of Students I Learning involvements of pupils two Students involvements in cyberspace three College IT Environmentfour Teachers sentiment about Computer literacyChapter V Impact of Computer Literacy for primary pupils at Central Colleges and future Job demand at society ( 1 ) . How the computing machine literacy aid to increase occupation demand for future society ( 2 ) . Increase occupation demands and the computing machine literacy as chief educational facets of demands in primary pupils. Chapter VI Reasons behind the inefficiency of present patterns on computing machine surveies of pupils. Why the basic computing machine demands can non continue the computing machine instruction at Central Colleges Present accomplishments of pupils and personal involvement on computing machine literacy of primary pupils. Education degree of primary pupils in line with present engineering alterations behind computing machine educational systems. Awareness surveies and competence of instructors on freshly introduced package systems and theories on computing machine surveies. Other facets that can be used to increase the computing machine surveies. The malfunction exist in modus operandi and system stableness on computing machine surveies of pupils Advantages and disadvantages of using equal survey hours for addition computing machine literacy. Chapter VI Chapter VII J. Chapter VIIIChapter IIILANGUAGE APTITUDE OF PRIMARY SCHOOL CHILDREN1. Language is a procedure that helps people to show themselves and to do effectual societal relationship among people all over the universe. It is done linguistic communication that people could get information to better their basic demands such as wellness wonts, consciousness, scientific alterations and different types of accomplishments to gain a life. Piaget, the celebrated physiologist believed that the existent key to human rational development, conceptual development, is linguistic communication. Language is the most effectual manner of communicating. The deficiency of linguistic communication ability frequently hinders one ‘s advancement. The linguistic communication aptitude and literacy public presentation of the primary degree indicates the criterions of kids ‘s reading wonts and information accomplishments.LANGUAGE LEARNING OUTCOME IN SRI LANKA2. Sri Lanka has attained the first coevals ins truction aim of supplying widespread entree to primary instruction ( grades 1-5 ) . However one major challenge that the state has to get the better of is the moderate degree of larning accomplishment in linguistic communication proficiency among primary school kids. 3. Harmonizing to recent surveies carried out by NIE and NEREC, University of Colombo merely between 35 to 38 per cent of primary school pupils have achieved standard degree of their female parent lingua ( Annex ‘B ‘ ) . This is a serious restraint to further acquisition, as all subsequent surveies will pull on the kid ‘s female parent lingua capableness. 4. There is a considerable difference in the accomplishment of command degree in their first linguistic communication between urban and rural schools. Harmonizing to the above surveies more than 40 per cent of urban kids achieve command degree in their female parent linguistic communication contrast to below 34 per cent in rural countries. Besides more than 1/3 of students have failed to accomplish standard degree for their female parent linguistic communication. This shows the dwindling of reading wonts and information accomplishments among primary school kids. 5. The regional disparity in accomplishing command degree in first linguistic communication is clearly shown in Table III.I. 41.24 per cent of Western state Grade 5 pupils achieve command degree in contrast to 42.40 per centum in Uva state pupils have failed to accomplish the needed criterion degree. This shows how the handiness of physical and human resources affects public presentation. Mastery = 80 % – 100 % Non Mastery = 0 – 59 % Table III.I – Achieving command degrees in literacy in Grade 5 – by provincial degrees Source – Performance of Grade 5 pupils in literacy and numeracy – NIELITERACY SKILLS OF CHILDREN5. Harmonizing to the research undertaking on development of linguistic communication accomplishments among primary school kids carried out by NLDC ( Annex ‘C ‘ ) , the overall public presentation of Grade 2 students is satisfactory. There is barely any disparity between territories or among school types. 6. The Grade 4 appraisal revealed disparity in public presentation among the territories and between school types. AAVG degree schools show highest public presentation while SS degree schools show hapless public presentation. These fluctuations in public presentation pin-point the inequalities in distribution of acquisition and instruction installations for the school topics, peculiarly in linguistic communication accomplishments. 7. More than half of the figure of students in the sample have non been able to achieve the expected accomplishment degree for the vocabulary & A ; synonyms/ opposite word, spelling and grammatical authorship ability and originative squeeze accomplishments for the Grade, after four old ages of schooling. This suggests that they are enduring from deficiency of reading wonts.Chapter IVReading INTERESTS AND INFORMATION SKILLS OF CHILDRENReading INTERESTS OF CHILDREN1. There is no peculiar age at which a kid should really get down the procedure of larning to read. It should appeal to existent activity, to self-generated work based upon personal demand and involvement. Children have an innate desire to cognize about their milieus. As the kid develops larning through centripetal perceptual experience, he becomes more and more funny to understand his environment ; what has happened and what is go oning are his involvements. 2. Children may come to understand an of import portion of their universe through the experience of reading. They start to larn about reading in a natural and incidental manner. If a book satisfies child ‘s demands, he will get down reading it for pleasance. A kid begins familiarity with a book by looking at images. If the book catches his involvement, he returns to the book once more. Besides he is being exposed to the printed word in the environment such as coach boards, assorted postings on the main road, route marks, labels of goods in the market, advertizements on telecasting and newspapers. The kid sees tonss of words in his environment and attempts to hold on them meaningfully. Therefore, most kids have a signifier of consciousness of the printed word. 3. Harmonizing to the survey it has clearly shown that kids are interested in books, magazines, kids ‘s documents and they have a thirst for information, cognition and communicating. This built-in desire and involvement found in kids has to be harnessed to better their reading wonts and information accomplishments. As such it is the responsibility and duty of the parent, the instructor and the governments to take the full usage of it. Table IV.I would wish to pass my Table IV.II would wish to pass my leisure clip aˆÂ ¦aˆÂ ¦.- Grade 2 leisure clip aˆÂ ¦aˆÂ ¦.- Grade 4CHILDREN ‘S INTERESTS IN MEDIA4. The child gets motivated to read when he hears narratives or when an grownup reads aloud a narrative to him. Today the kid could acquire this type of satisfaction through the mass media. When kids watch telecasting or listen to the wireless, those programmes which are meant for kids create consciousness and demand for reading and they could be made usage of to develop reading wonts and information accomplishments. 5. As per the survey it is revealed that Both Grade 2 and 4 kids ‘s best telecasting programme is cartoon narratives. Most of kids like to listen to vocals and narratives by wireless. These involvements could be made usage of in varied ways to develop reading wonts and information accomplishments in the schoolroom and place. Table IV.V – Interest on Television Table IV.VI – Interest on Television Grade 2 Grade 4 Table IV.V – Interest on Radio Table IV.VI – Interest on Radio Grade 2 Grade 4Table IV.I – Grade 2 Table IV.II – Grade 4Children ‘s involvements on kids ‘s paper6. Above two tabular arraies indicate that a really high per centum of kids in all three territories read kids ‘s documents. It was found that this is a wont developed by the good instructors of those schools by interchanging documents within the category, when those parents who could afford to purchase documents for their kids convey them to school. This high per centum suggests that if reading stuffs are made available to kids, and so reading wonts and information accomplishments of primary school kids could be decidedly improved.Chapter VReading AND CHILDHOOD ENVIRONMENT1. As a foundation for the development of reading wonts and information accomplishments, the four linguistic communication accomplishments listening, speech production, composing and reading has to be developed in the schoolroom and the place. The kid should be able to read with easiness and installation in order to develop reading as a wont. The first necessity for this is to derive ability to place letters and words. Then the kid has to read words and sentences to deduce significance and addition cognition, information etc. This is a complex procedure. 2. Reading accomplishments could develop merely if reading stuffs are available. Non handiness of suited reading stuffs create serious restrictions in developing reading wonts. Hence the laying of foundation on a sound terms is the duty of the parent, the instructor and the school.SCHOOL BACKGROUND3. A teaching-learning state of affairs is significantly affected by the handiness of edifice with sufficient figure of schoolrooms, siting adjustment and furniture. Primary subdivisions of some popular urban schools have more than 50 students in one schoolroom, which could suit merely 40. This state of affairs has resulted adversely. Neither the instructor nor the student could travel approximately freely to give and have single attending. 4. The state of affairs is worse in some schools where the categories are conducted in unpartitioned unfastened halls. In such schools both learning and acquisition has become plodding and some instructors are force to carry on categories under the trees in the garden. 5. The instructor is the cardinal factor in bettering reading accomplishments and wonts in students when resources are sub criterion. In those schools the instructor is the lone beginning of larning. Out of the 25 instructors who supplied information through the questionnaire, 21 are primary instruction trained and 3 are trained alumnuss. However the response of caput of the schools revealed that there are quite figure of instructors who are non trained. The criterion of instruction doubtless recedes when instructors are non trained for the profession. 6. Out of 15 schools entirely primary instruction is given in merely 5 schools. In those schools primary instruction is wholly managed by a Deputy Head. Of other 8 school primary caputs three are trained five are alumnuss with station sheepskin. Academic professional position of the caput of the school, his attitude toward bettering the female parent lingua, committedness to his profession, his support in supplying reading stuffs and advancing reading wonts is of significance in this context. 7. Out of 15 schools of the sample five schools do non posses libraries providing to the reading demands of primary school kids. Out of the 10 school libraries three of them have 100 – 500 books. Three school libraries have less than 1000 books and two National schools in Colombo territory and one National school in each other two territories have a wealth of 3000 or more books. The two schools in the sample which have a few books received as a contribution complained that there are no storage installations available for them even to maintain them safely. Out of the 15 schools 7 schools do non purchase even a individual newspaper. In the average clip out of remainder 8 schools merely 5 schools buy kids ‘s paper for the primary school kids. 8. Except for the national schools bibliothecs trained for the occupation are non available in the remainder of the schools. In most of these schools a instructor from the staff helps in the library. In three schools a miss is employed for the work in the library paying a nominal fee. 9. This clearly displays the disparity between schools with sub standard resources and schools with above mean standard resources. This fact substantiates the position presented earlier that the socio economic degree at place and school affect achievement degree of kids.TEACHERS OPINION ABOUT Reading10. The response presented by the 25 instructors of the schools of the sample revealed that kids are truly interested in reading and instructors do their best to advance reading by pull offing schoolroom libraries under hard state of affairss. Each kid in the schoolroom brings a narrative book at the beginning of the twelvemonth. Sometimes instructors give the names of the list of narrative books. Besides those who can afford to purchase kids ‘s paper conveying them to the category. These books and documents are exchanged among the students. There by instructors help kids to develop reading wonts. Alternatively in some schools instructors get a few books, approximately 30 from the s econdary school library and administer them among kids one time a month or so. 11. Some instructors are of the sentiment that the primary course of studies contain far excessively much stuff for the twelvemonth that they can non finish and it is hard for them to concentrate on developing the reading wonts separately. There should be truth in the content of the course of study to provide single demands. Besides they pointed out that Grade 2 and Grade 4 even Grade 5 text books do non actuate kids to read as the narratives do non rouse their feeling and wonder. Narratives do non make chances for kids to believe. Therefore the instructors say that kids automatically read by bosom, even if they can non place letters, words or significance of what they pretend to read. Therefore the governments concerned have to be more cautious in the choice and rating course of study and text book content. 12. Teachers besides revealed that in add-on to the scarceness of reading stuff, kids of sub criterion and mean type schools suffer from other lacks such as socio economic conditions at place, big households, parents non been educated, their inability to recognize the importance of reading. 13. Method of learning dramas an of import function in larning state of affairs. What was observed was instructors are more concerned with covering the course of study, simply utilizing general methods of learning without thought of particular and advanced techniques and single differences of scholars. There is barely any system of measuring reading. Teachers do non look to set about feedback programmes and maintain record of it. Lack of learning AIDSs was observed in most of the schools and instructors depend merely on ‘Talk and Chalk ‘ .Home BACKGROUND14. Research done in western states has revealed that success in reading had been achieved by kids who were provided with plentifulness of chances for reading and entree to books. Avid readers had narratives read or told to them on a regular basis by parents or expansive parents. 15. Children read anything and everything they get hold of as they are interested in reading. If is hence the responsibility of the grownups to choose suited books for kids, as they can non know apart between suited books and books non suited for them and measure them. 16. It is assumed that when household size is big, kids do non acquire equal demand satisfaction enjoyed by kids of little households of the same income degree. In the questionnaire the household size of students was divided in to two classs. a. Class 1 – Number of household members four or less B. Class 2 – Number of household members five or more Table V.I – Bespeaking household size 17. Harmonizing to the tabular array V.I in Colombo territory smaller sized households per centum is higher than other two territories. This factor seemed to hold affected the achievement public presentation of kids, as it is evident from the highest ML per centum in Colombo territory. 18. Parental support in providing reading stuffs such as books, documents and magazines doubtless helped development of kids ‘s reading wonts and information accomplishments. This in bend is conditioned by the socio economic position of parents. Table V.II & A ; Table V.III indicate the figure of books Grade 2 and Grade 4 kids posses is quite eloquent of this factor. Table V.II – No. of books kids posses for auxiliary reading – Grade 2 Table V.III – No. of books kids posses for auxiliary reading – Grade 4 19. The tabular array V.II shows 10 per cent of Grade 2 students in Colombo territory have more than 10 books for excess reading while other two territories kids have below 10 books. Besides the tabular array V.III indicates 54 per cent of Grade 4 students in Colombo territory have more than 10 books for excess reading while other two territories it is below by 36 per cent. This factor besides seemed to hold affected the achievement public presentation of kids, as it is evident from the highest ML per centum in Colombo territory. 20. The names of books read by students indicate that they read whatever those come in their manner, they have no pick. They read anything and everything they get hold of as they are interested in reading. It is hence, the responsibility of the grownups to choose suited books for kids as they can non know apart between suited books and books non suited for them and measure them. Daily%Lord's daies%Sometimes%Never%Kandy 12.9 40.5 35.3 11.2 Kalutara 19.5 34.5 32.7 13.3 Capital of sri lanka 22.4 41.3 28.4 7.8 Entire % 18.2 38.8 32.2 10.7 Table V.IV – Houses that bargain newspapers – Grade 4 21. 10.7 per cent of the overall sample of kids ‘s parents do non purchase a newspaper. However 38.8 per cent of the sample bargain Sunday newspapers. This may be due to the fact that other signifier of mass media like the telecasting and wireless are being sought after for enjoyment and acquiring information. Thereby a good chance that the parents could offer in actuating the kid to develop his wont of reading is neglected. It is merely a really hapless per centum of parents buy newspapers daily. Even in Colombo territory 22.4 per cent of the sample merely buy newspapers daily. It may hold been caused by two factors. It may be due to miss of money or of clip to read documents. Whatever it is, if the parents could afford to purchase newspapers day-to-day it would be a motive for the kid to read and better their information accomplishments.Chapter VISUMMARY OF FINDINGS1. More than 1/3 of primary school students have failed to accomplish standard degree for their female parent li nguistic communication. 2. Most of Grade 2 students have acquired the linguistic communication skills satisfactorily. 3. a. More than 50 per cent of students have non acquired the linguistic communication accomplishments expected for the class, at the terminal of the twelvemonth. B. Performance of Grade 4 students in vocabulary & A ; synonyms/ opposite word, spelling and grammatical authorship ability and originative squeeze accomplishments are really hapless. 4. There is a pronounced disparity in accomplishment of linguistic communication accomplishments among territories and between school types. 5. There is no just proviso of physical and human resources available in schools as yet for the publicity of reading wonts and information accomplishments. 6. Most of the primary schools of the sample do non posses libraries. Lack of suited reading stuffs, bibliothecs, varied sorts of books, a big measure of books of quality to provide to change demands and involvements of primary kids are found to be obstructions which stand in the manner of development of reading wonts and information accomplishments. 7. The course of study, text books and methods of learning do non look to accommodate the changed society of the modern twenty-four hours and it will non supply any encouragement to kids for the betterment of reading wonts. 8. The parental support and encouragement at place is non plenty for the kids to develop reading wonts and information accomplishments. 9. Family size the and the socio economic position of parents affect to the development of reading wonts and information accomplishments of kids. 10. Childs are interested in books, magazines, kids ‘s documents and they have a thirst for information, cognition and communicating.Chapter VIIDecision1. Reading is one of the most of import constituents of linguistic communication. It is a basic tool topic particularly in primary school. Reading helps to larn all the other countries of the school course of study and provides critical agencies of larning. Reading is believed as a procedure of geting information, having a massage from a print in a meaningful manner. 2. Reading is of greatest significance to the educationalist because it is their duty to steer the kid to develop his entire personality for the public assistance of the single kid and for the public assistance of the full society and besides because it is the right of the kid to be literate. It is of import for kids to read good books and develop their reading wonts and information accomplishments, in order to turn physically and mentally. Good reading wonts are necessary for a healthy rational growing. 3. It is a affair of some uncertainty whether all kids have acquired the ability to read in the echt sense, by the clip they have reached school go forthing age. Teacher influence, place background and book proviso hold the key to an betterment in reading. The chief aim of transporting out this survey was to happen out the ground for lack in reading wonts and information accomplishments among primary school kids. The quality of reading wonts and information accomplishments of anyone depends on many factors. Cardinal factors among those are ability to read with easiness and installation, comprehended what is read and infers information. Besides achievement degree of reading wonts and information accomplishments depend on the ability to construe either in written or unwritten signifier when necessary state of affairs arise. 4. During this research it has been observed that there is no just proviso of physical and human resources in the schools to develop reading wonts and information accomplishments in primary school kids. It is besides revealed that this of import duty has non been undertaken earnestly and satisfactorily either by the parents or by the instructors and governments concerned though the kids have clearly shown that they are like to be engaged in excess reading. 5. This survey suggests that there should be quality and measure betterment in kids ‘s reading wonts in Sri Lanka. Besides there should be better methods of choosing books for kids and better technique to administer them, within primary school kids. Further it suggests to supply sufficient physical and human resources to the primary schools to develop kids ‘s reading wonts and information accomplishments.Chapter VIIIRECOMMENDATIONS AND SUGGESTIONSRECOMMENDATIONS FOR EDUCATION AUTHORITIES1. About 50 per cent of the schools of the sample suffer due to miss of physical and human resources. Equitable proviso of resources to all primary schools in the inland is an impossible undertaking. Yet, action has to be taken to relieve these disagreements by providing basic necessities, such as separate categories, libraries and reading suites, 500 – 1000 kids ‘s books a few magazines and kids ‘s documents, storage installations and trained bibliothecs. Renovating pri mary school edifices at least one time a twelvemonth and besides maintain the ambiance of the school pleasant and attractive to kids is recommended. 2. Principles as leaders have to educate the parents and acquire their aid for the public assistance of the school. Besides could seek community aid for readying of learning AIDSs, acquiring reading stuffs as contributions from the flush etc. Leadership and committedness of principals is critical importance for the betterment of kids ‘s instruction. Therefore caput of the schools have to be selected carefully and they should be given a preparation how to develop primary kids ‘s instruction by bettering reading wonts.SUGGESTIONS FOR PARENTS AND TEACHERS3. Developing the love for good reading is one of the greatest benefits that we can supply for kids. In order to enrich the reading environment of kids, reading wonts should make the people in rural countries. We have to advance reading among them. Therefore engagement of people in the community should be promote in reading publicity activities, because first and first parents have to understand how of import it is for kids to read good books and develop a reading wont. 4. Parents ‘ consciousness towards reading dramas an of import function in advancing reading by making a reading household environment. The parents should recognize that reading must get down from a really immature age and the instructors should steer them. Mothers can assist a great trade in advancing reading wonts by narrating narratives, singing rimes, vocals, verse forms etc, while feeding, dressing their kids. 5. Those who are able can read books to kids who can non read letters. This will make merely an involvement in kids to read. When kids can read female parents should listen to their reading and praise them. Then kids will experience proud of them and go fond of reading and accordingly parents would purchase reading stuffs whenever they could. 6. The school is the centre in advancing reading wonts and information accomplishments among kids. The instructor is the cardinal factor who integrates all activities of kids ‘s acquisition. One possible agencies of advancing reading wont by the instructor is to form a category library or a book corner exposing kids to a richer reading environment by supplying more printed stuffs to accommodate the class degree. This could be done with the cooperation of parents. 7. The instructor should form a free reading activity one time a hebdomad. She could present such points as marionette shows, games, competitions, dramas, play, narrative relation and other activities related to linguistic communication development and reading involvements. 8. The instructors besides must try to associate reading to every activity of the school twenty-four hours. This is possible in the primary school as it offers a conductive environment for integrating survey accomplishments and reading development work into the regular course of study. Because one instructor is normally responsible for most countries of the course of study, the instructor could easy set her normal schoolroom activities for reading publicity.MASS MEDIA AND READING HABITS DEVELOPMENT9. Using mass media is another avenue for making an involvement in reading. For illustration holding interesting book reappraisal columns in newspapers, treatments on books over the wireless and telecasting and besides treatments, kids ‘s programmes etc. These activities would help in circulating information to the multitudes about value of books and reading on a wider graduated table. However sometimes parental neglect force kids to acquire addicted to watching the telecasting and it would be an obstruction for reading wont development. 10. Therefore parents should ; a. Curtail telecasting screening clip and offer kids other interesting activities as options. B. They should watch good programmes with kids and discourse their good facets. c. Talk about force shown on telecasting and show disapproval of aggressive behaviour and point out alternate ways of confronting jobs and see that they watch less force.Distribution OF QUALITY BOOKS11. It has been found that still there are lacks in the production of quality books for primary school kids. Besides there are lacks in appropriate and just distribution of books, both bibliothecs and instructor replacements etc. Quick remedial action has to be taken to extinguish these defects, for the betterment of reading wonts among primary school kids. 12. There is a deficiency of clear apprehension among authors and publishing houses, of the aim of bring forthing kids ‘s books and how it should be directed. Therefore stairss have to be taken to bring forth quality books, which become more originative and awaken kid ‘s imaginativeness and wonder so that kids begin to read for pleasance, which is a stepping-stone for life long involvement in reading. 13. Distribution of books has to be carried out in such a manner that many kids are benefited. It could be done through public libraries, provincial libraries, community libraries, school libraries and so away. It is indispensable that all primary schools in the island be provided with a library equipped with a scope of books, kids ‘ paper and suited magazines and trained bibliothecs. Thus publicity of better library installations all over the state is envisaged. 14. Library system has to be recognized in such a manner that even a class 2 student could do usage of the library. The kids should be taught how to happen a book, what type of book to choose etc. The instructor should look into the kids ‘s reading wont by inquiring inquiries about the inside informations of books read. These manner kids could be motivated to read, making a life long involvement for reading. 15. Another demand for the twenty-four hours is altering of the library system in conformity with the altering society. Librarians could play a important function in advancing reading wonts among kids with dedication and devotedness. These Public and Provincial libraries can form interesting activities such as ; the narrative hr, quiz competition, book nines, book carnivals, reading cantonments, reading hebdomads at regional, provincial and national degrees with the co-operation of high bookmans.