Building Brands in Emerging Markets Essay

1.Briefly State the Main Idea of the Article. The main idea of the article is to explain the entry barriers that new products need to handle in emerging markets that in developed markets. The existence of different kind of channels available to promote their product and expand the awareness. The main three factors discussed in the article are: Word of mouth, in store experience and initial brand consideration. But, there are other factors that also can play a major role in the growth of a product in any market as is the geographical location of the product. In developed countries where access to internet and TV it is not limited, the media marketing plays a big role in the awareness of the product because this might be the first approach to early adapters or new consumers of the product. While in countries where access to internet or a TV is limited, the product only can rely on the Word of Mouth. 2.List Three important Facts That the Author Uses to Support the Main Idea. Word of mouth: This channel it is the most important for a new product in a new market, because it depends of the feedback is given by friends, relatives to the consumer. The in store experience: this is when the consumer has the first interaction with the product and that influences the final decision of the consumer. The initial brand consideration: This factor does not play a big role compared with the other two but is a factor to be taken into consideration for future product in order to expand the awareness of their product. 3.What Information or Ideas Discussed in this Article are Also Discussed in your Textbook, Discussion or Other Readings that You Have Done. Understand the Global Marketing Environment taking into consideration the different stages of the market. The different stages of the market in this article can be described as the low, high, upper level income of the countries where the access to media communication can be a crucial factor in order to expand the awareness of any product. Also, the social and cultural environments play a big role in the marketing plan of a product in emergent and developed markets, understanding these two environments will benefit the product in order to understand how to target a specific group of customers adding value to their needs. 4.List Any Examples of Bias or Faculty Reasoning That You Found in the Article. In my personal opinion I believe that the article does not have any faulty reasoning, I believe they are giving their feedback through their point of view, but I will like to address that most of the times developed countries fail to develop marketing strategies in emerging countries, for example they focus in marketing their product through TV in countries where the abstention to buy new products promoted through TV or web is low, they need to bring new strategy ideas in order to market their product in other countries. 5.List Any New Terms/Concepts That Were Discussed in the Article and Write a Short Definition or Commentary. Word of Mouth: this concept it is not new for me I understand what it means but I think it is a crucial factor in order to buy something new for me. For example when I started with the mountain biking, I was the emergent consumer to the market but thanks to my friends I was able to decide which where the best bicycles for me considering my budget, as well the accessories required helmet, gloves, cleats etc. (this is an opposite example but I think it works to explain that word of mouth is a major player when marketing and expanding products)

Influence of Paparazzi on Society

If a person was to enter into any convenience store, there is almost a sure chance that he or she would encounter a multitude of magazines and newspapers lining the shelves before the checkout counter. Each magazine obnoxiously highlights this week’s big story or scandal. Turn on any television and there are almost as many entertainment news channels as there are world news channel. Is this society becoming obsessed with the lives and mishaps of famous celebrities? Or are the tabloids so inaccurately depicting the lives of people that the average person cannot wait to see what they come up with next?However, the root of the problem does not lay within the tabloids themselves, but the paparazzi, who will stalk, invade and sometimes even chase renowned celebrities just to earn their next paycheck. These undeniable invasions of privacy put many in the face of danger. There are not only recent examples of the danger the paparazzi place on the lives of people, but examples dating b ack to the death of Princess Diana. When does society decide when the paparazzi has gone too far, and what laws should be put into place to ensure the safety of those who are famous?One may question if they even have the right to dive that deep into someone’s life. Due to the evidence that exists, it is necessary that laws are put into place to protect the lives of these esteemed stars. The paparazzi – originating from the Italian word, â€Å"paparazzo,† meaning buzzing insects – are the target of heavy scrutiny from the famous. The obsession with celebrities is not just a recent phenomenon but dates back to as far as recorded history. In ancient Greece and Rome, people created their gods as very human-like beings, complete with character flaws and drama.Through the Middle Ages, the celebrities were royalty and nobility. In The Decline and Fall of the Roman Empire, Edward Gibbon came to the conclusion that there were several factors contributing to the fa ll of Rome, including a disregard for civil respect. He states, â€Å"The development of an over-obsessive interest in sport and celebrity was one of the factors in the collapse of the greatest civilization ever known to man† (Mell). Paparazzi have and always will be the cause for our society’s problem of blurring the lines between private citizens and public persona.As a result, societies as far back as the Roman Empire have succumbed to the trivial desire to watch the rise and fall of aspiring public figures (Mell). Nowadays, â€Å"A paparazzo†¦ is defined as a ‘freelance photographer who aggressively pursues celebrities†¦to take candid often compromising photos for publication’† (Hellmueller 9). Most are under the assumption that sacrificing privacy and intimacy of relationships disappears when they are thrust into the spotlight. It is widely understood that without media attention, their existence would be irrelevant to the masses.â₠¬Å"I understand there is a certain amount of my own privacy that I have to give up,† states actress Halle Berry (Lowry 21). Stars have come to terms with the fact that although evasive, if they want their careers to survive they must be in the media spotlight. â€Å"Visibility†¦is vital for a Celebrity. The paparazzo glorifies acts and magnifies sins†¦Ã¢â‚¬  (Hellmueller 9). Although twisted, stars that receive negative light such as Miley Cyrus, Britney Spears, or Lindsey Lohan, receive more public interest than stars that are not involved in scandals (Hellmueller 9).Therefore, negative attention by photographers is a necessary evil. As much as stars resent the paparazzi and the scandals they expose or even factiously conjure up, they understand that their relevance in the cut-throat world of Hollywood is reliant upon their constant media exposure and public interest (Hellmueller 10). Social media has consistently proven as an outlet for the famous within the past six to seven years. Popular forms of social media such as Facebook, Instagram, Twitter, and Myspace, prove just how powerful scandals exposed by paparazzi can be in boosting your popularity.As of January 15th, 2014, pop singer, teenage heartthrob and common target for paparazzi, was the second most followed account on Twitter, a popular teen social media outlet, with 48,705,084 followers. Even more shocking is that this outrageous number increases by the thousands each day. Surprisingly enough, we do not observe any Twitter profiles that are non-famous pop culture phenomenon’s until we reach number 34 on the list, CNN Breaking News, who only has 15,141,938 followers (Hellmueller 19).Consequently, this proves how important paparazzi targeted celebrities are to the teenage audience in comparison to a news account that provides vital worldly information. The public is intrigued by the downfall and the continuous mishaps of stars they supposedly look up to. Therefore, the most a ccessible and informative way to keep up with celebrities day to day activities is through outlets such as social media (Ward 107). The constant hounding from paparazzi is to be expected when you are in the limelight in Hollywood, or staring in a new movie.But when stars such as Paul Reiser and Michael J. Fox feel as if they are being invaded in intimate and important affairs of their everyday lives, they begin to question if photographers have gone too far. Both share disturbing personal experiences with lack of respect from the paparazzi. Michael J. Fox’s wedding to wife Tracy Pollan was invaded, as well as the birth of his first child, where paparazzi posed as medical personnel to get detailed information about the family. They even went so far to pose as mourners and sneak into a funeral when his father passed away.Paul Reiser, star of TV’s Mad About You, could not attend the birth of his premature baby, because reporters and paparazzi had staked out the lobby and made it impossible to enter the hospital (Moore 2044). Some claim that these innate disregards for privacy in such sensitive and important moments in a person’s life are unnecessary and disrespectful. There is noticeable distinction between being unwillingly photographed while shopping at the grocery store, and being unwillingly photographed while exchanging vows at a wedding.Neglecting the distinction between every day and sensitive moments in one’s life is what leaves stars feeling as if the paparazzi are intrinsically evil (Seiter 14). Possibly more disturbing than invasions of privacy, are the chilling tales told by celebrities when the overwhelming persistency of the paparazzi proves to be unsafe. Some stars, such as pregnant reality TV star, Kim Kardashian, broadcast their stories through social media sources such as Twitter.On June 6th 2013, she tweeted, â€Å"Yesterday 4 cars boxed me in†¦ just to have me drive at their speed so they can snap through the window†¦I wouldn't let the paps [paparazzi] get a pic of me today & they threatened my life†¦ How dare they†¦ † (Kardashian). She continued by adding, â€Å"Let me enjoy this last month of pregnancy please without threats & being scared to leave my home due to what dangerous thing they threatened to do†¦ †(Kardashian). It is impossible to ignore the outcry of celebrities through social media, and as a result, many solicit their negative opinions through this mean.Multiple stars, such as Ireland Baldwin, Daughter of Alec Baldwin, Liam Payne, Miley Cyrus, and Justin Bieber share their disapproval on social media with a variety of obscenity ridden posts, bashing the photographers for the nuisance and safety hazards they thrust upon their lives (Zissou). With any activity that exudes danger, there is a possibility that a tragedy could occur at any moment. With an adrenaline and danger filled career such as being paparazzo, the competition to get the â₠¬Å"next big shot† proves to be too much at times.This career does not only present danger to the celebrity, but the photographer as well. Burke explains how â€Å"Sometimes five cars full of paparazzi will chase after a celebrity. And to make sure they don’t lose their target they will often speed, run stop signs†¦ and even drive on the wrong side of the road† (Burke 22). In 2013, Justin Bieber’s Ferrari was chased by hungry photographers down a California highway. One of the photographers, Chris Guerra, was struck and subsequently killed while trying to cross a Los Angeles street after he was led to believe Bieber’s car was pulled over for speeding (Zissou 14).Blair Berk, an attorney who has represented many stars in court cases believes, â€Å"Paparazzi are increasingly dangerous, the issue here is safety† (Zissou 14). On August 31, 1997, in an even more disturbing, and widely publicized story, Princess Diana, was killed in a car crash in Paris after being chased down by a hound of paparazzi. These two immensely disturbing stories illustrate the actual danger that both parties endure. Both events sparked not only incredible controversy, but led to the call for laws prohibiting the dangerous tactics used by photographers (Moore 2045).One may question why a group of people would be involved in such a risky job that is associated with such negative sentiments. Some assume that the paparazzi are merely fame obsessed civilians without a real job. Others may believe that they receive joy in torturing celebrities. However, the reality is that the payout for the correct single photograph could easily earn you fifty to one-hundred thousand dollars, on the low end. The average photograph at a movie premier runs from $100-$300 dollars depending on the celebrity and the nature of the photograph.Pictures that capture altercations or mishaps are far more lucrative than a common photo (Hoffman). The big money is generated from photos that are in high demand and difficult to obtain, such as wedding photos and scandalous mishaps such as affairs and rehab entrances. According to Scott Cosman, owner of photo agency Fam/Flynet Inc. , magazines would pay a fortune for the first wedding photo of Brad Pitt, Angelina Jolie, and their children. â€Å"Worldwide rights for a picture like that, with all the kids, I would say $10 million† (Weisman). This is not the first time a picture has been estimated for a price that outrageously high.The first picture of Jolie-Pitt’s twins was sold to People Magazine for 14 million dollars. Getting the right shot can boost photographers into immediate wealth with the mere snap of the camera. Money is the sole motivation behind the paparazzi’s unsafe habits and it will continue to evolve like this until there is some sort of regulation introduced (Weisman). Stars have recently become aware of the fact that they are in almost sole control of the future and prese nt habits of the paparazzi. If they wish to bring about changes to the maltreatment and invasions of privacy they presently receive, they have to stand up and do something about it.This exact theory is just what stars like Halle Berry, Steven Tyler, Arnold Schwarzenegger, and Michael J. Fox realized, just to name a few. Motivated and fed up stars like these, have teamed up with members of the California congressional delegation and introduced the Personal Privacy Protection Act, which â€Å"would make it a federal crime to endanger anyone’s safety to take a photograph†¦ it would expand the definition of trespass to include using a zoom lens or deploying high powered microphones†¦ in their home†¦Ã¢â‚¬  (Moore 2044). Many are in support of this law, including people that were thrust into the spotlight unwillingly.For example, Ellen Levin, whose daughter was murdered in the Preppie Murder case that once dominated New York tabloids, complains how paparazzi once s warmed and invade her property in order to obtain photographs, making it nearly impossible to be alone with her family’s grief (Moore 2045). Actress Halle Berry supports this law as well, but for the sake of her young child’s safety. She claims that her daughter has a constant â€Å"fear of leaving the house and feeling like she cannot move in the world in a safe way† due to the unrelenting hounding of paparazzi that follow her everywhere she goes, including school (Lowry 21).Stars believe that this legislation will make the paparazzi more accountable for their actions while still being able to make money and do their jobs. Although this legislation is not already intact, states such as Hawaii and California have already taken action and won in the constant fight for privacy. Entering his final year in office, Arnold Schwarzenegger, the California Governor, signed a law into effect in 2010, â€Å"enabling celebrities to sue tabloids, television, and other media outlets who pay for and use material they know was improperly obtained in violation of a person’s right to privacy† (Seiter 14).In Hawaii similar action was taken when Steven Tyler from Aerosmith passed the â€Å"Steven Tyler Act† making it easier for celebrities to sue paparazzi and others they see as invading their privacy. â€Å"When I'm in my own home and I'm taking a shower or changing clothes or eating†¦ and I see paparazzi†¦ and then see that very picture in People magazine, it hurts,† Tyler said (Hellmueller 20). He believes this piece of legislation will make Hawaii a more desirable spot for vacationers and solve the increasingly bothersome privacy problem they have there.Celebrities have become aware that they are in charge of their own destiny and that they actually have the power to make a difference for their own wellbeing. As with any legislation, there are people that are against its approval. Some people believe acts such as the Personal Privacy Protection Act would be devastating for journalism. Not only would it restrict the photography of celebrities, but it would â€Å"infringe on the news-gathering ability of legitimate news organizations† says Barbara S. Cochran, executive director of the Radio-Television News Directors Association (Moore 2044).â€Å"Bills like this one would protect villains, frauds, and scoundrels†¦ whose activities are brought to light,† adds executive editor of the Petersburg Times, Peter C. Nash (Moore 2044). Others argue that all paparazzi are not evasive and dangerous, and the masses should not be punished for acts concerning select groups of people. Magazine, newspaper and online blogs would be heavily affected as well. In 2012, the average magazine would have published 14 stories within its pages, 10 of them addressing scandals and big news regarding a famous celebrity’s life.If all of a sudden there was a lack of story material, sales for popular so urces of this information would decrease heavily (Ward 119). Perhaps the strongest argument against these laws however, dates back to the Constitution and the 1st amendment. Many argue that these laws are restricting the rights that were outlined in freedom of the press. â€Å"Any new law†¦ is going to run smack into the First Amendment. Truth is, most conduct is covered by existing laws† argues L. A attorney, Dmitry Gorin (Zissou). The dispute has turned into a clash of principles: freedom of the press versus the constitutional right to privacy.There is not a doubt that this act would henceforth protect celebrities and their privacy, but in doing so, we may be violating one of the most renowned pieces of legislature. Many argue that the effects of laws such as the Personal Privacy Protection Act would bring about more negative than positive outcomes (Ward 128). The level of influence pop culture and the tabloids have on today’s society is incredible. If magazines , newspapers and social media outlets were removed, the entertainment industry would not flourish as it does today. The influence that a mere picture can have on society is astonishing.For the future, if laws are not created to slow down the growth and intrusive nature of photographers, the esteemed celebrities society recognizes will be constantly put in harm’s way. The establishment of these laws and regulations will not only make it a safer environment for paparazzi, but people in the spotlight as well. When paparazzi and Hollywood learn to coexist in complete harmony and safety, there will no longer be such high price tags on images of such insignificance. Until then, the paparazzi will continue its trek through the entertainment industry as a dangerous but absolutely necessary evil.

Nursing Diagnosis

Cues| Nursing Diagnosis| Scientific Explanation| Objectives/Plan of Care| Nursing Interventions| Rationale| Evaluation| S> â€Å" Hindi pa masyado magaling ang sugat ko† as verbalized by the patientO> S/P Appendectomy>with surgical incision at right lower abdominal area>with dry intact dressing on the surgical site| Impaired Skin Integrity related to skin/tissue trauma| Inflammation of the appendixvAcute AppendicitisvAppendectomyvDissection if right lower abdominal tissuesvDisruption of skin surface and destruction of skin layersvImpaired skin/tissue integrity|Within 8 hours of nursing intervention the pt will be able to manifest the following:a. ) intact suturesb. ) dry and intact wound dressingc. ) participation in passive ROM exercises| >Assess operative site for redness, swelling, loose sutures, or soaked dressing>Monitor Vital Signs>Assist in passive movements(while 8hrs. lat on bed) such as bed turning and passive ROM exercise and active exercise the reafter movements such as bed position, sitting, standing, walking> Support incision as in splinting when coughing and during movement>Encourage pt to verbalized his for any untoward feelings especially pain, discomfort as well as changes noted on operative site>Encourage pt to engage early ambulation and have SO’s assist him in such activities>Instruct pt and SO’s to immediately report when dressing are soaked>Instruct pt and SO’s to refrain from touching/scratching operative site>Provide regular dressing care>Administer Chlorampenicol Sodium(antibiotic) as ordered| >to check skin integrity, monitor progress of healing and identify need for further> Serve as baseline data>to promote circulation to the surgical site for timely healing>to reduce pressure on the operative site>to allow continuous monitoring and assessment of pt. ondition>to promote circulation to the surgical site for timely healing>to promote circulation to the surgical site for timely healing>for immediate replacement to prevent skin breakdown and contamination of operative site>to avoid accumulation of moisture at the operative sitewhich may lead to skin breakdown>to prevent bacteria harbor in operative site|Within 8 hours of nursing intervention the pt be able manifest the following:a. ) intact suturesb. ) dry and intact wound dressingc. ) participation in passive ROM exercises>Evaluation was not carried out due to time constraints. Pt was endorsed to succeeding members of the health team for further management and evaluation| Cues| Nursing Diagnosis| Scientific Explanation| Objectives/Plan of Care| Nursing Interventions| Rationale| Evaluation| S>†Hindi namn ako nilalagnat† verbalized by the patientO> v/s taken as follow:BP:110/80 mmHgRR:22 cpmPR:68 bpmT: 37. C> S/P Appendectomy>with dry intact dressing on the surgical site| Risk for infection related to tissue trauma| Inflammation of the appen dixvAcute AppendicitisvAppendectomyvTissue trauma on RLQ abdomenMay provide portal of entry for pathogens through:>unnecessary exposure of surgical site>inadequate aseptic techniques especially in wound dressing>contract with pt’s, SO’s and visitors hands or other partsvMay result to infection| Within 8 hours of nursing intervention the pt will be able verbalize ways in preventing infection/contamination specifically proper hand washing, and proper wound care as evidenced by:>maintain stable v/s>good skin integrity>absence of swelling redness and pain on operative site | >Monitor v/s and record>assess operative site for signs of infection>change linens as necessary>Provide regular dressing care>Instruct pt and SO’s to refrain from touching/scratching operative site>Encourage pt to verbalized any changes noted on operative site such as redness, swelling and unusual/odorous drainage >Encourage pt to engage early ambulation an d have SO’s assist him in such activities>Administer Penicillin G Sodium(antibiotic) as ordered| >Elevation in rates may signal infection>to provide baseline data for comparison and identify need for further management>to prevent growth of microorganisms on linens and beds> to prevent unnecessary exposure and contamination of operative sitewhich may delay wound healing>for immediate replacement to prevent skin breakdown and contamination of operative site>to allow continuous monitoring and assessment of pt. condition>to promote circulation to the surgical site for timely healing>serve as prophylactic treatment and prevent bacteria to harbor on operative site|Within 8 hours of nursing intervention the pt will be able verbalize ways in reventing infection/contamination specifically proper hand washing, and proper wound care as evidenced by:>maintain stable v/s>good skin integrity>absence of swelling redness and pain on operative site>Evalu ation was not carried out due to time constraints. Pt was endorsed to succeeding members of the health team for further management and evaluation| Kenneth Antonio B. Bacani, SN Group 1 Nursing Care Plan Callang General Hospital, Santiago City Cues| Nursing Diagnosis| Scientific Explanation| Objectives/Plan of Care| Nursing Interventions| Rationale| Evaluation| S> â€Å"Masakit ditto sa baba†, while pointing at RLQ of abdomen. >rated pain as 5 on a scale of 10, where 1 as the lowest and 10 as the highest>characterized pain as pricking>reported that pain occurs everytime when pt moves or movedO> v/s taken as followsT: 37. CRR: 21 cpmPR: 64 bpmBP: 120/70 mmHg> S/PAppendectomy>with dry intact dressing on the surgical site>with guarding behavior over the site>facial grimacing| Acute pain related to tissue damage 2nd to post appendectomy| Inflammation of the appendixvAcute AppendicitisvAppendectomyvDissection if right lower abdominal tissuesvDisruption of skin surface and destruction of skin layersvActivation of nociceptors in dermis and tissuesvReceptors send impulses to CNS for interpretationvPain PerceptionvAcute Pain| Within 6-8 hours of nursing intervention, the pt will be able to manifest ability to cope with incompletely relieved pain as evidenced bya. ) verbalization of decrease pain form 5/10 to 2/10b. engagement in diversional activities such as socialization, watching TV, and listening mellow music| >Monitor V/S and record>Assess pain characteristics including location, intensity, and frequency>Assess surgical site for swelling, redness or loose sutures>Promote adequate rest periods by temporarily limiting activity>Encourage pt to verbalize pain perception>Provide pt with diversional activities such as socialization, watching TV, and listening mellow music>Encourage SO’s to continue provision of diversional activities and a quiet environment >Administer Toradol (analgesic)as ordered | >El evation in rates suggest increased pain intensity and frequency>Elevation in intensity and frequency may indicate worsening condition>Swelling, redness , and loose sutures may contribute to the pain felt by pt. nd are indicative of further management>to lessen pain felt aggravated by movements>to allow further assessment of pain characteristics and evaluation of treatment / intervention>to help pt divert his attention to other matters than pain felt>to allow pt continue divert his attention>to relieved or lessen pain by inhibiting prostaglandin synthesis| Within 6-8 hours of nursing intervention, the pt will be able to manifest ability to cope with incompletely relieved pain as evidenced bya. ) verbalization of decrease pain form 5/10 to 0/10b. ) engagement in diversional activities such as socialization, watching TV, and listening mellow music>verbal report that pain is completely releived>absence of facial grimacing upon performance of activities such as changing position, sitting ,standing and walking> absence of guarding behavior over surgical site>Evaluation was not carried out due to time constraints. Pt was endorsed to succeeding members of the health team for further management and evaluation| Nursing Diagnosis Cues| Nursing Diagnosis| Scientific Explanation| Objectives/Plan of Care| Nursing Interventions| Rationale| Evaluation| S> â€Å" Hindi pa masyado magaling ang sugat ko† as verbalized by the patientO> S/P Appendectomy>with surgical incision at right lower abdominal area>with dry intact dressing on the surgical site| Impaired Skin Integrity related to skin/tissue trauma| Inflammation of the appendixvAcute AppendicitisvAppendectomyvDissection if right lower abdominal tissuesvDisruption of skin surface and destruction of skin layersvImpaired skin/tissue integrity|Within 8 hours of nursing intervention the pt will be able to manifest the following:a. ) intact suturesb. ) dry and intact wound dressingc. ) participation in passive ROM exercises| >Assess operative site for redness, swelling, loose sutures, or soaked dressing>Monitor Vital Signs>Assist in passive movements(while 8hrs. lat on bed) such as bed turning and passive ROM exercise and active exercise the reafter movements such as bed position, sitting, standing, walking> Support incision as in splinting when coughing and during movement>Encourage pt to verbalized his for any untoward feelings especially pain, discomfort as well as changes noted on operative site>Encourage pt to engage early ambulation and have SO’s assist him in such activities>Instruct pt and SO’s to immediately report when dressing are soaked>Instruct pt and SO’s to refrain from touching/scratching operative site>Provide regular dressing care>Administer Chlorampenicol Sodium(antibiotic) as ordered| >to check skin integrity, monitor progress of healing and identify need for further> Serve as baseline data>to promote circulation to the surgical site for timely healing>to reduce pressure on the operative site>to allow continuous monitoring and assessment of pt. ondition>to promote circulation to the surgical site for timely healing>to promote circulation to the surgical site for timely healing>for immediate replacement to prevent skin breakdown and contamination of operative site>to avoid accumulation of moisture at the operative sitewhich may lead to skin breakdown>to prevent bacteria harbor in operative site|Within 8 hours of nursing intervention the pt be able manifest the following:a. ) intact suturesb. ) dry and intact wound dressingc. ) participation in passive ROM exercises>Evaluation was not carried out due to time constraints. Pt was endorsed to succeeding members of the health team for further management and evaluation| Cues| Nursing Diagnosis| Scientific Explanation| Objectives/Plan of Care| Nursing Interventions| Rationale| Evaluation| S>†Hindi namn ako nilalagnat† verbalized by the patientO> v/s taken as follow:BP:110/80 mmHgRR:22 cpmPR:68 bpmT: 37. C> S/P Appendectomy>with dry intact dressing on the surgical site| Risk for infection related to tissue trauma| Inflammation of the appen dixvAcute AppendicitisvAppendectomyvTissue trauma on RLQ abdomenMay provide portal of entry for pathogens through:>unnecessary exposure of surgical site>inadequate aseptic techniques especially in wound dressing>contract with pt’s, SO’s and visitors hands or other partsvMay result to infection| Within 8 hours of nursing intervention the pt will be able verbalize ways in preventing infection/contamination specifically proper hand washing, and proper wound care as evidenced by:>maintain stable v/s>good skin integrity>absence of swelling redness and pain on operative site | >Monitor v/s and record>assess operative site for signs of infection>change linens as necessary>Provide regular dressing care>Instruct pt and SO’s to refrain from touching/scratching operative site>Encourage pt to verbalized any changes noted on operative site such as redness, swelling and unusual/odorous drainage >Encourage pt to engage early ambulation an d have SO’s assist him in such activities>Administer Penicillin G Sodium(antibiotic) as ordered| >Elevation in rates may signal infection>to provide baseline data for comparison and identify need for further management>to prevent growth of microorganisms on linens and beds> to prevent unnecessary exposure and contamination of operative sitewhich may delay wound healing>for immediate replacement to prevent skin breakdown and contamination of operative site>to allow continuous monitoring and assessment of pt. condition>to promote circulation to the surgical site for timely healing>serve as prophylactic treatment and prevent bacteria to harbor on operative site|Within 8 hours of nursing intervention the pt will be able verbalize ways in reventing infection/contamination specifically proper hand washing, and proper wound care as evidenced by:>maintain stable v/s>good skin integrity>absence of swelling redness and pain on operative site>Evalu ation was not carried out due to time constraints. Pt was endorsed to succeeding members of the health team for further management and evaluation| Kenneth Antonio B. Bacani, SN Group 1 Nursing Care Plan Callang General Hospital, Santiago City Cues| Nursing Diagnosis| Scientific Explanation| Objectives/Plan of Care| Nursing Interventions| Rationale| Evaluation| S> â€Å"Masakit ditto sa baba†, while pointing at RLQ of abdomen. >rated pain as 5 on a scale of 10, where 1 as the lowest and 10 as the highest>characterized pain as pricking>reported that pain occurs everytime when pt moves or movedO> v/s taken as followsT: 37. CRR: 21 cpmPR: 64 bpmBP: 120/70 mmHg> S/PAppendectomy>with dry intact dressing on the surgical site>with guarding behavior over the site>facial grimacing| Acute pain related to tissue damage 2nd to post appendectomy| Inflammation of the appendixvAcute AppendicitisvAppendectomyvDissection if right lower abdominal tissuesvDisruption of skin surface and destruction of skin layersvActivation of nociceptors in dermis and tissuesvReceptors send impulses to CNS for interpretationvPain PerceptionvAcute Pain| Within 6-8 hours of nursing intervention, the pt will be able to manifest ability to cope with incompletely relieved pain as evidenced bya. ) verbalization of decrease pain form 5/10 to 2/10b. engagement in diversional activities such as socialization, watching TV, and listening mellow music| >Monitor V/S and record>Assess pain characteristics including location, intensity, and frequency>Assess surgical site for swelling, redness or loose sutures>Promote adequate rest periods by temporarily limiting activity>Encourage pt to verbalize pain perception>Provide pt with diversional activities such as socialization, watching TV, and listening mellow music>Encourage SO’s to continue provision of diversional activities and a quiet environment >Administer Toradol (analgesic)as ordered | >El evation in rates suggest increased pain intensity and frequency>Elevation in intensity and frequency may indicate worsening condition>Swelling, redness , and loose sutures may contribute to the pain felt by pt. nd are indicative of further management>to lessen pain felt aggravated by movements>to allow further assessment of pain characteristics and evaluation of treatment / intervention>to help pt divert his attention to other matters than pain felt>to allow pt continue divert his attention>to relieved or lessen pain by inhibiting prostaglandin synthesis| Within 6-8 hours of nursing intervention, the pt will be able to manifest ability to cope with incompletely relieved pain as evidenced bya. ) verbalization of decrease pain form 5/10 to 0/10b. ) engagement in diversional activities such as socialization, watching TV, and listening mellow music>verbal report that pain is completely releived>absence of facial grimacing upon performance of activities such as changing position, sitting ,standing and walking> absence of guarding behavior over surgical site>Evaluation was not carried out due to time constraints. Pt was endorsed to succeeding members of the health team for further management and evaluation|

Organizational Behavior (OB) Thesis Proposal Example | Topics and Well Written Essays - 1750 words

Organizational Behavior (OB) - Thesis Proposal Example Top executives take the decision to carry on, discover the desirable preferred behaviors, generate the plan, and offer the capital for the change program. Middle management mostly makes â€Å"actionable top management’s plan† (Robbins & Judge, 2010, p. 89) and then executes the plan. Directors go along the plan’s lead as well as assist the workers in their efforts to perform in the needed way. Workers perform the preferred behaviors that expectantly bring about enhanced efficiency as well as competence and offer the response regarding how the plan has to be adapted to develop the organization’s capability to act in the innovative manner. These days, managers must recognize as well as apply the understanding of behavioral psychology in addition to the examples from intellect to deal with organizational behavior change productively. In the earlier period, efforts on behavior change that has concentrated on the structural phases of organizations have scientifically failed because they have ignored the reality that modification does not take place without individuals altering their view, attitude, and behavior. It has been well known in psychosomatic research that a stressful psychological condition starts when individuals find that their values are contradictory with their acts - something known as cognitive conflict. The implication for this discovery for organizations is that if employees have faith in its general use and it is in accordance with their personal life goals, they will be likely to modify the behavior. Employees must as well appreciate the function of their actions in the â€Å"unfolding drama of the company’s fortunes and believe that it is worthwhile for them to play a part† (Duncan & Covey, 2012, p. 122). It is not sufficient to inform human resources that they will have to do things in a different manner. Anybody leading a key change plan should take the time to â€Å"think through its story† (Duncan & Covey, 2012, p. 123) - factors that

Do abuse children become criminals Essay Example | Topics and Well Written Essays - 1000 words

Do abuse children become criminals - Essay Example He wanted to help those children to live normal lives. Also the author changed his negative perspective toward those abused victims. Difficulties were also inevitable in the process of research as proving and defending a side involve discrimination towards the other side. It is also challenging not to be judgmental as sometimes personal biases become involved with the objective analysis and explanations of the topic. The author then enjoyed the difficulties and challenges that came with the research as he learned much from the experience and was able to deepen his understanding regarding abuse. The author also enjoyed writing in the Rogerian way as it was not common for him to write in that style. In addition, he was able to train his mind by performing some critical analysis for that matter. The author decided then to write about the topic of abused children as he saw those cases on the news presented in different forms of media such as television and internet. One of the main issues is how the victims of abuse suffer from the shock and gruesome experiences. Their experiences may have stolen the spirit of youth within them as they become mature earlier as compared to other children of the same ager due to the view that they are existing in a dangerous world. It is not only the concern of the author but the society as a whole as all citizens are prone to abuse. Lastly, it would be life-changing to read and understand the paper as it presents the reality in textual from. The author hopes that more people would be aware of the experiences and status of abused children as they are also subjected to neglect. Abuses are common since the history of man as people dare to make ways to obtain power. It is not always true that power can cause abuses, but some people who want to gain that make use of harsh methods. Their minds are set to

Battling Clean Up and Striking Out by Dave Barry Essay

Battling Clean Up and Striking Out by Dave Barry - Essay Example The basic premise of this particular column is about the different sensitivity of men and women to dirt and to sports, and Barry uses humor consistently throughout it, while at the same time pointing out factual information as well. Barry makes stereotypical remarks throughout this column, such as the fact that basically 'all women care about is cleaning up and men care about sports'. In regards to my own personal opinion and how well I conform to Barry's generalization here, I would say that the answer to this would go hand in hand with the issue of what ways I am stereotypically male or female. I am female, however, I do not consider my only worries to be in regards to 'dirt', and in fact, I enjoy sports very much. Therefore, in regards to Barry's stereotypical generalizations, I would actually consider that I am more stereotypically male in this case. As well, in regards to whether or not such generalizations as this amuse or merely annoy me, I can honestly and truthfully say that they amuse me. Generalizations such as the ones that Barry produces in his Battling Clean-up and Striking Out column, are not harsh or cynical in any way but are rather general stereotypes that can be seen in the world around us every day. I find them to be amusing, and they are even more obviously kidded about in this column by Barry in order to allow readers to see that he is joking around. Generalizations such as this certainly can be made to be rude or hurtful, but in this work of Barry’s, they are anything but. Dave Barry is an intelligent and incredibly humorous writer, and this work of his goes to prove this.

CRM Essay Example | Topics and Well Written Essays - 250 words - 6

CRM - Essay Example Companies use BI in; surfacing new opportunities, cutting costs and identifying inefficient processes that need of re-engineering. Challenges that come with BI can be avoided if the data that are fed to BI application is clean and consistent. A good example of BI tool used worldwide is Microsoft Excel since it permits users to calculate, present and display numerical data; however, it is a poor BI tool (ZIFF DAVIS 2). Both large organizations and SMBs benefit from using BI technology. SMBs can greatly utilize low-cost, easy-to-use, easy-to-deploy BI options. Some examples are; desktop-analysis tools, quick-to-deploy software-as-a-service and scaled-down suites. BI tools become friendly to SMBs through novel technologies in the form of open source, Web 2.0 interface, new visualization technology and in-memory technology. The crucial BI-jargon are; analytics, benchmarking, Business performance management (BPM), predictive analytics, complex event processing, data mining and online analytical processing (OLAP) (ZIFF DAVIS 4). SMBs should take advantage of Business Intelligence. However, SMBs are challenged from achieving this dream becomes of slim technology budgets and limited IT support. To counter the above, some vendors have developed no cost and low-cost tools other vendors focus on midsize markets while big players provide scaled-down BI suites. BI tools are increasingly acquiring the characteristics of being affordable, fast to deploy and easy to use (ZIFF DAVIS

How much did Early Moving Picture Entertainment Draw on, or Differ Assignment

How much did Early Moving Picture Entertainment Draw on, or Differ From, Conventions in Still Photography - Assignment Example It seems that conventions in still photography played an important role in the appearance of early moving picture entertainment; furthermore, there were specific needs of the public that had to be addressed at that period. In any case, these two forms of art seem to be closely related - at least up to a point. Up to a specific level, moving picture entertainment was strongly influenced by the convention in still photography; however, from that point onwards there were no particular similarities between these two forms of art. They were developed independently. In order to understand the position of moving picture within the entertainment sector it would be necessary to refer primarily to its historical development – without reference to specific geographical characteristics or cultural influences. Moving picture has been considered to be an improved form of still photography. The transformation of the latter led to the appearance of the former with the support of technology – which helped to proceed from capturing the scenes of real life to their representation in real time – i.e. following all steps of their development. In this context, early moving picture can be characterized as an indication of the changing trends in public preferences; still photography was no more able to keep the interest of the public – other means of transmission of facts had to be tested in order to ensure the survival of still photography within the modern society.

Street art and subculture Essay Example | Topics and Well Written Essays - 2000 words

Street art and subculture - Essay Example Street art subcultures symbolize some amazingly imaginative and improvisational practices in every day’s life. According to (Toby et al 4), street artists represent a challenge for visibility, its regulation in public places, and policies that bounder the art and artist’s legitimacy. However, the street artists continue fighting for their right while developing with a resistance. Nevertheless, their art represents some hybrid artwork with generative logic of mix making it one-step ahead of the cultural police hailing from any jurisdiction. Earlier in the days, street art seemed like a ghost trying to project its repressed dreams and fantasies on the street walls. According to Snyder (36), most cities illegalized the practice arguing that it defaced private property. However, many of the artists could argue that the art gave a better image or beautified the cityscape. This scenario raises the question whether this makes graffiti or street art an illegal movement. It also raises the question on whether graffiti only becomes art if placed in galleries. Graffiti has been around for many years, and evidence lies in the Roman architecture. The original objective of the street work and graffiti was to inform the public about political and social problems arising within the region. This method made it a silent but highly effective means of protest against the increasing problems in the society. The street art may seem utopian, aggressive, or juvenile, but most artists started it with a lot of empathy for the city.

Teaching the Lnguage Skills Essay Example | Topics and Well Written Essays - 2250 words

Teaching the Lnguage Skills - Essay Example It is a believed by many parents that inborn intelligence will control how well their kids learn to read no matter what type of instruction is given, however, the evidence suggests otherwise. It has been proved that, in general, IQ has very little bearing on early reading ability. Only recently, the researchers have found that children who have difficulty learning to read usually have acceptable level of IQs (Rayner et al. 2002). It is a fact that teaching children to read well in their early age obviously helps to develop a priceless lifetime habit; thus, it is not surprising that educators have placed enormous emphasis on finding the best way to teach these skills (Rayner et al. 2002). At one time, a great deal of debate in educational circles centred on whether whole-word or phonics instruction was the most effective way of teaching reading skills. But over the past decade or so, arguments have revolved around the relative merits of phonics and whole-word's successor, whole-language. The concept of whole-language approach has been adopted by many teachers because of its intuitive appeal. As making reading fun ensures to keep children motivated, and learning to read depends more on what the student does than on what the teacher does (Rayner et al. 2002). But the prospect of keeping kids interested would not have been enough by itself to convince teachers to use the whole-language method. What really made it a success was an educational philosophy that empowered teachers to compose their own curricula and encouraged them to treat children as active participants, an enticing combination that was promoted with flair by some educator celebrities. The presumed benefits of whole-language instruction and the stark contrast to the perceived dullness of phonics led to its growing acceptance across America during the 1990s (Rayner et al. 2002). It has been clearly demonstrated that understanding how letters relate to the component sounds of words is critically important in reading. The research on the topic shows that there is no doubt about it: teaching that makes the rules of phonics clear will ultimately be more successful than teaching that does not. Admittedly, some children can infer these principles on their own, but most need explicit instruction in phonics, or their reading skills will suffer. This conclusion rests, in part, on knowledge of how experienced readers make sense of words on a page an understanding that psychologists have developed over many decades. One of the first researchers to investigate the nature of reading was James M. Cattell, an American psychologist of the Victorian era (Rayner et al. 2002). To test whether proficient readers were taking in words letter by letter or all at once, he performed a pioneering experiment, exposing subjects very briefly to whole words or to individual letters and a sking them what they saw. He found that they were better able to report words than letters. Thus, it seemed apparent to him that people do not

Week 4 Essay Example | Topics and Well Written Essays - 250 words - 1

Week 4 - Essay Example It also allows the replacement of the startup configuration file in place of the running configuration file without requiring the installation of a router (Meghanathan, Chaki, & Nagamalai, 2012). Installation of a router would require that the system be shut down thus loss of running time, resources and increase in costs incurred during downtime. Reverting also allows the user to roll back to any Cisco operating system that is saved in the system. This helps in simplifying and hastening the process of inputting the needed commands to the router as only the commands, which required to be added or removed are affected and the rest are left intact (Meghanathan, Chaki, & Nagamalai, 2012). The disadvantages of Reverting to an old system include the system continuing to work under limitations such as inefficiency that initially prompted the change. Additionally, it is not economically sound to revert to an old system as that means loss of resources initially put into the project while Reverting the configuration change must be approved, which frequently results in delay thus loss of time and resources. International Conference on Computer Science and Information Technology: Advances in computer science and information technology: Computer science and information technology: second International Conference, CCSIT 2012, Bangalore, India, and January 2-4, 2012. Proceedings. Berlin:

Is One Per Cent Inspiration, Ninety- Nine Per Cent Perspiration Essay Example for Free

Is One Per Cent Inspiration, Ninety- Nine Per Cent Perspiration Essay In our culture a lot of times people advise us to compare ourselves with others. You should be like your father, You can win; the others aren’t as good as you, You must be the best of your class, etc., and this is not always the best way of thinking. There are many reasons to change this way of thinking and begin to compare ourselves only with ourselves. This is the way it should be, and in this paper I will discuss some of the most important reasons for this. The first reason to avoid comparing yourself with others is that there will be always someone better than you. It doesn’t mater in which aspect, but it is always true. Therefore, you could feel  inferior to others and maybe without a real reason. For example, you can be an incredible architect and the best of your generation, and this can make you feel incredibly good, but if someday someone is better than you are, you could feel sad although you are still the same incredible architect that you were before. The second reason to elude this kind of comparison is that you will always find someone worse than you, but as opposed to the first reason, this can make you feel better than the others, and this feeling can turn into a horrible pride. For example, if you are the second best student of your class, and one day the very best student leaves the school, you will then be the best one although you are still only as good as you were before. These two first reasons leads us to a third one: If you want to be better than the others, you don’t need to improve yourself; you only have to make the others look bad. If I want to be the leader of the group, but you are the leader now, what I need to do is to make you look like a traitor or stupid and then I can take your place. Then I will be better than you. A fourth reason to stop comparing ourselves is that the one who compares him/herself with others is judging, and this doesn’t help us develop as human beings. Nobody knows the internal reality of the other; nobody knows his/her story and his/her most deep intentions, and when we judge it’s harder to accept the others. The last but most important reason to avoid comparing ourselves with others is that when we do, we can be tempted to copy them, to do the same things, and to act and think like them. The problem with this is that if we copy someone, we will never know who we really are and what we really want, and then we will never grow spiritually. For all these reasons and because we are unique, we should not compare ourselves with others, only with ourselves. The only comparison pattern that we really have is our consciousness. So, if we use this pattern we will not feel less or more than others; we will not try to make others look bad; we will not judge so much; and we will accept ourselves as we really are. In other words, we will live happier. â€Å"Genius is one per cent inspiration, ninety- nine per cent perspiration.† This famous saying by Thomas Alva Edison is very relevant in our present day context.It means that it is hard work that makes a person a  genius.Edison was of the view that geniuses are made, not born.I agree with his views.Not everyone in this world who has good luck is a genius.Usually we find that the people who work hard to achieve their goal are the ones who are successful.Many times while mentioning a person who is very successful we say†Oh!He is a genius. †But we don’t think about the amount of hard work they have put in to succeed in life. Most geniuses have made enormous efforts to equip themselves with special qualities. They all work extremely hard. Successful people also have the inspiration which drives them to work hard. They usually look up to someone for motivation.It may be their parents or some other person.It is the combination of both inspiration and hard which brings an individual success. The first example I would like to give is about Edison himself.Edison never completed his schooling in a proper school.His mother was a great influence on him and taught him at home. It was his mother who made him feel that hecould succeed in life. Therefore he started studying hard and invented many useul things like the bulb. Next we have Dr.APJ Abdul Kalam who was greatly influenced by his father. He worked very hard in life and became a space scientist at the ISRO and later became the president of india. Abraham lincoln was a political genius who worked hard and fought against slavery.He lost two times in the presidential elections but he did not give up. He persevered and then he won the elections.Lincoln strongly admired Henry Clay.

The Disadvantages Of Outsourcing ICT

The Disadvantages Of Outsourcing ICT This is a report about Tescos company ICT outsourcing, knowledge management and knowledge management systems. In the following paragraphs two questions are going to be answered and analyzed according to the information existing in Tescos case. Outsourcing ICT is quite commonly used by organizations as an approach to strategic management. Access the advantages and disadvantages that outsourcing can bring in developing effective uses of information systems in an organization such as Tesco. The great competition and the global economic crisis that organizations have to face nowadays, made Information Communications Technology outsourcing a really attractive management tool in order to cut expenses in non-core activities, specific in overheads of Information Technology departments. By deciding to outsource, there would be a lot of benefits but also a number of risks associated with it. It is important for a decision maker to be aware of the advantages and disadvantages of ICT outsourcing, before making the decision to outsource. Outsourcing ICT has to do with the whole existing information in the business field. It is about networks, web design, programming, online shops etc. Network services is the most common ICT services activity outsourced and outsourcers who do not comply with contract will badly influence the organizations process in a very risky way. The Technology of information and communication is growing fast and the vendor business has to be updated and synchronized with the era of 2010. So it would be far easier for them to sell their products and serving their customers in every possible way. Big organizations that have to deal with so many products from soap to bread it would be more difficult to take the risk and create their own Information and communication department from scratch and keep it upgraded while their whole process is running. The result of this difficulty in Tescos case is to outsource ICT specific functions to Trilogy Company. The advantages of outsourcing ICT in an organization such as Tesco. ICT is vital to Tesco. Every aspect of their operation is controlled or monitored by ICT stock, distribution, payroll, communication methods, and so on. ICT is essential to the running of a modern store. It is used for planning, monitoring, auditing and communicating between store operations. For example, when an item has its barcode read at the checkout, the system not only logs the price onto the till, but also logs the financial transaction between Tesco and the customer and the fact that the stock has been reduced by one item. This shows the integration of departments by using ICT. All stores are connected to the mainframe at Head Office via the Tesco Network. Another advantage of Outsourcing ICT from a business perspective is that organizations are realizing that owning and operating their own IT infrastructure no longer makes sense. The cost of that is much bigger and the results are never guaranteed. This coupled with the common resource lack make outsourcing a viable alternative. It is very important for organizations to adopt the right approach of outsourcing ICT in order to have benefits. The outsourced ICT selected company they are going to cooperate with, must follow certain organizations demands. First they have to manage well specific ICT functions in stages, to work with responsibility over review performance, to make adjustments and to support technically with experienced system engineers. The gained confidence and in-house acceptance by the organization as well a very good relationship and cooperation will give the best benefits in the organizations performance. With the right approach and the suitable outsourcing of ICT the organizations will manage to stay high at the competitive edge in the market. Serving the customers in the best way and surprising with new ways of purchasing their products (for ex. via online-shops), their loyalty will be kept and the margins will be increased. A big company like Tesco has many sub-stores, some in the same country and some abroad. The communication between them and the line the company sets everywhere should be well established. ICT helps in this area and it is the primary reason that chain branches use ICT. In summary outsourcing ICT for a company such as Tesco is important for increasing the ability to reach the goals of the company, reduce human risks, saving time, helping the company to stay competitive and minimize the operating costs. The Disadvantages of Outsourcing ICT in an organization such as Tesco. As it was already mentioned above, the outsourcing ICT has also disadvantages that raise the risk the company has to take. For example, at times, it is more cost-effective to conduct a particular business process, rather than outsourcing it, not that much in IT but maybe the companys upgrade wants are small and opposed to the ICT Companys big fees. When you begin to outsource your business processes, you might find it difficult to manage the offshore provider when compared to managing processes within your organization. In case, your outsource ICT service provider becomes bankrupt or goes out of business, your organization will have to transfer immediately the business processes in-house or find another outsourcing provider The employees in your organization might not like the idea of outsourcing your processes and they might express lack of interest or lack of quality at work. Also outsourcing can create potential redundancies for your organization because a lot of employees may lose their jobs. Your outsourcing provider might not be the right who is providing services for your organization. Also the quality of the service isnt always guaranteed, especially in low-price agreements. Since your provider might be catering the needs of several companies, there might be not be complete devotion to you and your company something that shouldnt happen if you own the ICT department. In outsourcing, you may lose control over the process that is outsourced and dont be able to fix something in time because you are not in charge of this field. Outsourcing, though cost-effective, might have hidden costs, such as the legal costs incurred while signing a contract between companies and you might also have to spend a lot of time and effort in getting the contract signed. There can be several disadvantages in outsourcing, such as, renewing contracts, misunderstanding of the contract, lack of communication, poor quality and delayed services amongst others. The disadvantages of outsourcing give to organizations an opportunity to think about what they are stepping into. However if you find a reliable outsourcing partner you probably wont face any of these disadvantages of outsourcing. Question 2 What do you understand by Knowledge management and knowledge management systems? Analyze how useful such a system could be to Tesco and why it is often difficult to persuade employees to use such systems. Knowledge Management refers to the process of collecting the gathered experience of a company or organization, whether it is in databases or documents, or even in the minds of executives of the company or organization and then share it and use it at those parts of the business that will provide the maximum contributory benefit. KM has been growing rapidly in the last years as a business model. More and more businesses and organizations have developed stores of knowledge related to customer service, product development, human resource management, etc. This fact also created new jobs related to knowledge management and made a necessity for the existence of knowledge management in a modern business and the need for trained managers to be responsible for the process. Nowadays fields like media, information, computer science, public policy and public health have started contributing to Knowledge Management research. Also non-profit organizations and huge companies have resources specific to internal Knowledge Management efforts, usually as a part of their business strategy, human resource management and information technology departments. There are many consulting companies that advice and provide strategy regarding KM to the organizations. For the better use of Knowledge Management the companies needed to use Knowledge Management Systems   mostly IT based systems that manage the knowledge in companies , gather it, storage it and sharing it as information. Such systems as Software tools, databases, networks, Internet access, worldwide communication etc. A KM system is needed to enable employees to have quick access to the organizations databases, sources of information, and solutions, this is mainly helping to encourage innovation and improve efficiency. When employees have the knowledge or information and are able to use it at the right time, relationships with customers, suppliers and dealers improve. These workers are able to make better decisions by using the information that their company gives them access to. How useful such a system could be to Tesco and why it is often difficult to persuade employees to use such systems. A Company like Tesco today has to gather the wisdom and knowledge as fast as they can. Share the results across the rest of their branches and at the same time continue to develop and share new knowledge. Tescos leaders know how serious is to let the knowledge flow within the organization. Tesco is consist of 220,000 human beings, which means that is necessary to make an environment that would help their staff feel motivated and valued with return the better service to their customers. Loyalty is basically driven by personal relationships and the employees are the face of the company when a customer enters a Tesco branch. From the results of the projects that have been taking place they realized that there were customers who were not experiencing warm and friendly service from Tesco and that internal levels of staff morale were suffering in reaction to increasingly ambitious cost and efficiency targets in stores. Trilogy (WhatIf, InterAction and Bridge consulting companies) was hired by Tesco to help transform the quality of its customer service and raise it to the market-leading standard. To reach the needs of Tescos millions of customers Trilogy developed the Living Service Programme. The main idea of this concept was to change for the best. It was also clear that its aim was the change of process and not the change of the people but by, with and for Tesco people. In many ways the Living Service Programme is Tescos recognition, through committed investment of time and money. Among the projects significant intangible benefits is the widely noted enhancement in the quality of dialogue and communication within stores. Staffs report that the them and us culture is practically a thing of the past, with deep effects on the work climate and employee attitudes to the company. The programme was designed to improve commitment bottom-up as well top-down in the organization and this needed to be clear to avoid the misunderstandings. It was undertaken by 660 stores in 26 weeks, in this period the staff trained to provide excellent service and cooperation with the other employees and also using the knowledge/information when needed. The usefulness of LSProgramme was obvious to the head managers of Tesco and the Trilogy Company but from the employees there was skepticism. People often feel vulnerable to the importation of techniques that may appear to criticize their behavior, values, and styles of interaction. Also Initiatives with really innovative attributes may be treated with suspicion if they come from the organizations leadership because their apparent oddity can be interpreted as a failure to understand the day to day reality of the business. One of the key enemies of change is the perception that change is being imposed by one group upon another. Tesco managed to redirect the evolution of its culture in a way that keyed into its employees beliefs and motivations while focusing faithfully on the needs of its customers. This was a project in which the personal became the practical: a case of cultural change carried out at the human scale, person by person, and action by action.

Architectural Style of the Rockefeller Tower

Architectural Style of the Rockefeller Tower Abstract Skyscraper is a vertical small town rising in the sky with thousands of people who work in. And hundreds of thousands more who experience it and subrogate every day. According to (Renzo Piano 2000) tall buildings are firm and cocky symbols of power and ego. The Rockefeller had almost the same approach as Piano 90 years ago. John D Rockefeller had a vision to build a top of the rock monument to Manhattan, and to be his greatest gift for the people of New York. His vision began in 1928 when he least a land from Colombia University in the heart of Manhattan. The land intended to house the metropolitan Opera House. But unfortunately in 1929 a disaster struck in the nation economies. Thousands of men and women lost their savings and their jobs, and people were desperate for work. John D Rockefeller was the resolver, he decided to build the tower and the city he called his own will rise again. In 1930 the construction of the Rockefeller center began, and the project has engaged 75000 men a nd women to work to support their families. Upon its accomplish in 1939, the Rockefeller center became the largest private structure in the modern history. It lives in legend, the mark of a civilization greatest achievement at this time. The tower is no longer a dream center of the art, its a complex were all New Yorkers conjugate. Were business is transacted, were strangers meet, friends and families unite. From the top deck of the Tower, is the ultimate full-film of the Rockefellers dream. New York rose again, to become the acme of the global culture in commerce. The center became an epicenter of community in the heart of New York. Top the rock is more than a breath taking view of Manhattan, it is a testament of the power of this city. The vibrancy of its community, the splendor of its culture and the magnificent diversity of its people. The essay will investigate the Rockefeller tower in details, its architecture and programme. Looking if the building is harmoniously friendly and coherent with the city and in context. Its a city within a city and one of the early skyscrapers of the 20th century and a significant icon of New York. The Seventy stories structure has changed the life of the city. INTRODUCTION By the time the new century began, New York was a city in the process not simply of change but nearly of alchemy. The invention of the elevator in 1853 and the steel framed construction method that was developed in the early 1880s were the most obvious propulsive. The visible forms of a city is created by its architecture and its environment. At the beginning of the twentieth century a city like New York was in the process to define itself and its identity. Over the years Manhattan was testing the type and the form of its vertical style of architecture. First example with the Woolworth building in 1910 and then twenty years later the birth of the Rockefeller center in 1930. Its the example of New Yorks greatest monumental skyscraper that was proclaimed as a national monument in 1987. It was the right time for some development to happen to refresh the economic depression after a nine years crash in 1920s. The project employed almost 75,000 workers, the impact of a massive undertaking was felt even more on the citys morale boosted by Rockefellers smart move. Construction of the original complex began in 1931, and ended in 1939. The site was subsequently enlarged by the construction of the Esso (now Warner Communication) building in 1946 and by the (Manufacturers Hanover) building 1950. Both of these structures were designed in harmony with the complex of the Rockefeller Centers architects. Few years later the complex has been extended with new buildings on the west side of Sixth Avenue but not related to the historic core. Its one of the most prestigious mixed used complexes in New York and America. The project was a result of many architects collaboration, the most familiar one is Raymond Hood. Hood was one of the distinguished skyscraper architects of the Americas Metropolitan era. After graduating from MIT, Hood decided traveling to Paris to resume his studies at the Ecole de Beaux Arts. His rise to prominence came as the result of his victory in the international competition of Chicago Tribune Building in 1922 when he was forty years old. After his huge success and a lot of tall buildings under his belt, he was commissioned by John D Rockefeller to work on one of the biggest projects in New York, the Rockefeller center. Hood was the head of the associated architects who worked on the project. Including Harvey Corbett, William H.Macmurray, Wallace Harrison and Hennery Holfmeister. Both Corbett and Harrison studied as at the Ecole de Beaux Arts. And Harrison was very involved in the design work especially after the death of Raymond Hood in 1934. The structure conferred Raymond hood, with the possibility to make one of the best projects of 1930s artistic movement of urban style. John D. Rockefeller was familiar with the clef of the economic actuality in building modern structures. He was looking for architects to explore their full potential of the artistic movement, not tied up to the monotony of architectural modernism. What the Rockefeller center needed is nice attractive plan as much as possible with pure looking exteriors. These specifications were suited nicely with the art deco style, with the advantage of a hopeful architecture that appeared clearly in the Rockefeller tower. The RCA tower The architectural design of the tower was the result of many conditioning factors. On the most primitive level was the accommodation of varied tenant recruitments and the maximum utilization of available land. The architects had considerable freedom in determining the mass of their tower. The solution was the integration of three different buildings into a single structure. With more than 1,000 feet long which spans the full block between the Rockefeller plaza and Sixth Avenue. The coherence results from the limited palette of material and architectural vocabulary. All the buildings are covered with buff colored, Indiana limestone cladding with gray aluminum spandrels in the skyscraper. All have two-over one steel sash recessed slightly behind flat piers to produce a significantly cohesive impression of the precinct as a virtually one structure. The RCA building includes three different types of spandrels, all of which have a delicate Gothic arcades behind. Stepped vertically ridged spandrels appear on the buildings lateral setbacks and at the top of the NBC studios. Leaf clusters rendered in an angular version of the art nouveau style appear in a two eyelet above the setbacks. The building is terminated with similar leafy spandrels, but with four eyelets. Lewis Mumford (A historian of the 20th century) considered these spiky terminations and the arcaded balustrade behind, as no more than architectural tension. The balustrade is usually attributed to Rockefellers preference for Gothic. The leaves however might well derive from the admiration of the Egyptian architecture. Some weight is given to this by the frequent appearance of the Lotusin the centers bronze screens. In the timeless monumentality of the Rockefeller center is the entrance to the building which recalls such a geometric structures and symmetry as at Temple Deir El Baharyof Ancient Egypt. Also the aluminum spandrels were practical as well as decorative features that weighed and cost less than stone. They surmount the buildings 5,817 windows creating a significant decorative pattern within the whole exterior. One of the things that Hood learned during his studies at Ecole de Beaux Arts that the first principle in effective urban composition was the axial plan. Which means a street or boulevard or even a formal garden surrounded by harmonious structures that leads to a clearly defined focal point. So pedestrians are guided through the passage, animating the scene and contributing to the pleasure of the city life. By far the promenade or channel gardens created at the margin of the Rockefeller center, follows the principal of the axial plan. A steeply pedestrian corridors from the East West extends the ambience of Fifth Avenue into the heart of the complex. The RCA West The RCA building west, is a sixteen story extension of the RCA tower that its construction began four month after the 31 story RKO building (now 1270 Avenue of the Americas) to its north. The building served as a backdrop to the Rockefeller center which is oriented to Fifth Avenue, but as the corporate front of the complex. It also shares the same materials and unique four eyelet leafy spandrels at roof levels. The RCA west is distinguished by the fact that its faà §ade rises sheer from the sidewalk and by the stepping back of its faà §ade around two low-rise corner properties. The Elevators Cores One of main factors that conditioned the Rockefeller centers design was the New York Building code and the introduction of new elevators whose high speed reduce the number required for the building service. Actually the tower stood in marked contrast to most contemporaneous skyscrapers were zoning setbacks created a wedding cake effect. The architects were required to group high speed elevators into the center of the tower and ring the center with corridors and offices that surround it on each floor. The architects came up with the solution of grouping elevators on both sides of the corridor which totally eliminate the wedding cake effect. In addition to those regulations that all lifts servicing the building should have a setback from the main streets. The pure geometry of the Rockefellers functional slab was paradoxically distributed by Raymond Hoods desires to give full rational expression. After a big controversy debates between the associated architects, Hood finally succeed in introducing setbacks at each point of elevator elimination. And cutting out all the unnecessary spaces left and letting the building stand on its own. The progressive narrowing of the building mass maintained the 27  ½ foot relationship of offices to building core and clearly expressed the decreased number of elevators required for the upper floors. 42 at ground level narrowing to ten on the 53rd floor. The functional expressions on both the north and the south sides of the RCA building and the setbacks are pure romance on its east faà §ade where their primary function is to dramatize the soaring 850 foot tapered shaft. Ventilation and Illumination John D.Rockefeller had the intentions to build a high quality business spaces. He insisted that all offices doesnt exceed a 27 feet from a window. The main idea was to maximize the amount of daylight and air to be able to penetrate the building. The sixteen story building in the west of the RCA is benefiting with much less light, its almost unpenetrated by daylight. This space is less desirable for office space, it has perfectly fitted NBCs broadcasting studios which needed no windows or any natural light. They needed a large amounts of horizontal layered spaces, the technical details of this unit were specially exacting. In order to insure soundproofing all the studios units were designed with floating insolated walls, floors and ceilings suspended and insulated from the buildings structural frame. They operate twenty six casting studios in the building, with six auditions rooms. One studio is the largest in the world, will be more than three stories high. The studios surrounds a central control room that will be used for complicated productions. One studio for the actors, one for the orchestra and one for the sound effects. This plan of grouping several studios around the central control room, is admirably adaptable. In anticipation of the imminent application of TV technology, NBC conceives the entire block as a single electronic arena that can transmit itself via airwaves into the home of every citizen. The nerve center of an electronic community that would congregate at the Rockefeller center without being there, its the first structure that can be broadcast. This part of the building was a dream, its a media city within a 70 story building, a new instruments of pervasive culture that simply broadcast life. The Sunken Plaza The genesis of Rockefeller Centers sunken plaza dates back to 1927 when Benjamin Wistar Morris was commissioned to prepare designs for the Metropolitan Opera Company. After a trip to Europe where he studied opera designs and such famous Piazzas as the one in front of St.Peters in Rome. Morris argued that the success of the entire project depends on the amount of increased revenue obtainable due to the creation of an open square. The sunken plaza is lactated in front of the RCA building from the east side at Fifth Avenue. A rectangular plaza about 18 feet below ground level. Having made the decent, strollers had the option of entering the shopping concourse or retracing their steps in an uphill direction. As the architects realized most people would avoid the last option. Other stairways were provided along the rear facades of the French and British buildings but these were designed as subsidiary passages. Aside from the open space itself, the Plazas focal point is Paul Manships bronze statue of Prometheus. Which illuminated at night dominated the center a gray granite rectangular fountain. 18 feet high and weighs around eight tons. The sculpture is covered by more than a pound of gold leaf. The plaza is one of the most distinguished achievements of modern urban design. Together with the channel gardens to its east and the private road (Rockefeller Plaza) to its west, it provides nearly two acres of open space in the dense congestion of midtown Manhattan. Rooftop Gardens The introduction of rooftop gardens was one of Raymond Hoods poetic contributions. One which like the building setbacks was a paradoxical outgrowth of his functionalism. Convinced that building from should evolve from interior requirements and not from the exterior appearance. Hood designed for the tenant not for the passer-by on the street. Rooftop landscaping is not a loss of commercial space, they enhance rental values by improving the quality of the visible environment and nature. The gardens were concessions to the office workers who looked down from the skyscraper windows onto what otherwise would have been an unsightly sprawl of neglected roofs. There is a various types of gardens on the rooftops, including vegetable, rock and modern gardens as well as one for children. Inspired by the international theories of such architects as Le Corbusier and Walter Gropius, this combination of gardens and architecture of the RCA building was quite unique in modern times. Hood also was thi nking financially not only architecturally, since the project theme is to maximize the rental values of spaces, he considered all the offices overlooking the rooftop landscape as a financial asset. Higher rents could be charged for these offices as they are more benefiting from a nice greenery view through their windows. Does the Rockefeller executed all wishes? According to Rem Koolhaas the Rockefeller center has fulfill all the Manhattans desires. Prettiness, utility and service were all combined in one tremendous project that has totally changed the life of the city. The Rockefeller center collected different values, the balance of Greek architecture, the retaining flavor of Babylons magnificence, and the continued qualities of mass and strength of the Romans, as Koolhaas mentioned in (Delirious New York 1978). The vertical form of the whole ensemble was meant to symbolize humanitys progress toward new frontiers, a dear theme to Rockefeller, who sought to advance that cause through his charities. The city is not a single existence, its a combination of many layers that integrates together to formulate the city. These layers includes the architecture with the people that occupies it, the streets, landscaping and monuments. All of these aspects creates the concept of an urban city. In New York, the skyscraper adopts the same concept of the numerous strata but in a different way. Rem Koolhaas described it with the word schism in his book (Delirious New York 1978). Which means a skyscraper consists of many layers that are not connected to each other creating an unlike form of interior urbanism. All together in one single structure that work independently and detached from the city. This concept is called a skyscraper which best described as a city within a city. Raymond Hood believe passionately in the virtues of congestion, the balance between congestion and order. Hood was more pragmatic and willing to have a city that embraced contradictions and differences. What he wanted is to have great tall towers and smaller buildings as well. He envisioned a set-back shape for skyscraper, something that as we have now come lately to realize, was probably the best way to integrate great height and a good form. For Hood, traditions mean nothing to him, he was fascinated by the concept of an architect designed urban future and believed that skyscrapers should be the defining structure and the citys future. Raymond Hoods faith and hopes in the future of tall buildings, that are widely spaced, afforded both advantages of dense and concentration and efficient traffic circulation. He was described as a brilliant bad boy. Hood remained free of any theoretical literary attached to styles, so he went after strong design inhabiting misconceptions about what an architect should be doing. My Argument After the completion of the Rockefeller center, people saw it as a huge success. As it presented a new means of solving the problem of skyscraper congestion. Its not only about the image or the power of the high rise buildings, but the relationship between these structures and the urban composition of a city. As skyscrapers looks nice and tall, they also negatively impact on the city. Crating problems relating to the land, the traffic flow light and air. According to Daniel Okrent in his book (Great Fortune 2003) the skyscraper was nothing more than a machine makes the land pay. The vertical style of architecture that for a centuries had belonged exclusively to the exaltation of the church could now be adapted to the needs of commerce by the transformation power of technology. By the end of the twentieth century, New York has been transformed to a frightful forests of stone and steel high rise structures germinating in Manhattan. Especially in downtown where narrow streets were now s hrunken and shadowed by parallel rows of skyscrapers. When you walk down in Fifth Avenue and Sixth Avenue you can realize how scary is to be surrounded by tall buildings, Rockefeller Center on your right, facing 1221 Avenue of the Americas by R.Hood, and the Olympic Tower etc. When you look at the Rockefeller center, you can see the prettiness of the design and like Koolhaas described it in (Delirious New York 1978) Beauty, utility, dignity and service are combined in one project. Aside from Koolhaas opinion, I think if you are standing in Sixth Avenue and looking up, you might not be able to see the sky. Because of a three mountain chunks intersecting in one huge structure rising up, which at some point you cant see its end and you start losing the sense of scale. Which was the encouragement of the developer to the architects to utilize their full potential in determining the volume of the tower. As resulting of a gigantic building that even after it was completed, they were struggling at some point to fill many floors with new tenants. The idea of making a sunken plaza was brilliant, a new way of creating a gathering space inspired from the European architecture such as Place Vendome in Paris and the St.Peters square in Rome. But here at the Rockefeller, I think it has failed, for two reasons. First it was unable to retain the intended retail tenants. The main idea was to increase the amount of revenue which didnt happened. Also when you decent 18 feet below ground level, you feel yourself drowning and strangled by the hulking structures that surround you. The sunken plaza shouldnt be sunken it was supposed to be the contrary, a rising plaza with a nice view and a connection with the urbanism rather than an obscured one. The purpose of the glass windows that covers the Rockefeller center is to maximize the amount of natural daylight and ventilation within the office spaces. Nowadays almost a quarter of the building is unpenetrated with light, as a result of super-scaled buildings that became a trend in the 20th and its clear appearance in the urban of New York, especially Manhattan. The consequences led to a negative impact on the city, the 70 stories block is brooding shadow darkening the streets and antagonistic the nature. Conclusion I think the Rockefeller center has affected the normal routine of the city somehow. Its not only about how big or tall or stunning the building is, its what this enormous tower can offer to the city in a friendly way. The main aspects of any architectural developments is how it could use the full potential to be consistent and coherent with the vernacular of the city. This kind of connection and relationship that merges with the urbanization of the city is really important and shouldnt be avoided or ignored. The case here of the Rockefeller center is the contrary, it didnt really succeeded to offer these qualities. A seventy story skyscraper that isolated itself from the city ignoring all the values and meanings of a cohesive and intimate architecture. A complex that tried to separate a hundreds and thousands of people from the circumference and the city life. Aside from the nice exterior looking, if you look at the architectural qualities you can see that some of it failed and didnt worked well and efficiently. The gigantic volume of the tower without a defined reason, the sunken plaza that looks like an obscure hollow with no natural light and air, and many other things. The consequences of Manhattans skyline architecture became a jungle of super-scaled buildings that negatively impacted on the city, according to Daniel Okrent it was an architecture of brutality (Great Fortune 2004).

Playing God in Mary Shelleys Frankenstein Essay -- Frankenstein 2014

In his Poetics, Aristotle defines the tragic hero as a man of high social status who invites the gods to punish him through overbearing pride and/or presumption – hubris. It would be simple to assign the label of hubristic tragic hero to Victor Frankenstein, but such assignment of a label would be an oversimplification. The gods in Greek drama punish, albeit harshly, in an outright manner. The tragic figure is aware that the gods have forsaken him, and he resigns to live his life under the demands of retribution. Victor Frankenstein’s fate is not so simple; fate is crueler to Victor and more spiteful than he could ever be to the heavens. The question that precedes all others, however, is who is or what acts as god in Frankenstein. It is safe to assume that Victor Frankenstein’s god is that of the Christian tradition, although interestingly, he never truly mentions it as such. Instead, he invokes the spirits of nature and swears by the â€Å"sacred earth on which [he] kneel[s]† that he will get his revenge (Shelley 173); so it is only fitting that it is nature or the laws of nature that feel offended by Victor’s transgression and his vulgar presumption that he can emulate its force. What drives Victor to do so is a complicated issue, but what is rather clear is that the setting of the novel is ideal for such a crime. The distinction between nature’s powers and godly powers is a relatively new concept. For many ancient cultures, nature was inexorably tied to the ultimate spirit; and although men could speak to the spirits, they were in no way like the spirits. Before altering any object in nature, one needed permission from these spirits. This changed with the growth of Christianity: â€Å"Christian... ...Ecocriticism Reader: Landmarks in Literary Ecology. Ed. Cheryll Glotfelty and Harold Fromm. Athens: University of Georgia Press, 1996. 15-29. Mounce, H.O. Hume’s Naturalism. New York: Routledge, 1999. Reich, Lou. Hume’s Religious Naturalism. Lanham: University Press of America, Inc., 1998. Shelley, Mary. Case Studies in Contemporary Criticism: Frankenstein. Ed. Johanna Smith. Boston: Bedford/St. Martin’s, 2000. 28-189. Sherwin, Paul. â€Å"Relativism and Literary Criticism: The Case of Frankenstein.† Aspects of Relativism: Moral, Cognitive, and Literary. Ed. James E. Bayley. Lanham: University Press of America, Inc., 1992. 25-39. White, Lynn. â€Å"The Historical Roots of our Ecological Crisis.† The Ecocriticism Reader: Landmarks in Literary Ecology. Ed. Cheryll Glotfelty and Harold Fromm. Athens: University of Georgia Press, 1996. 3-14. .

Sexual Harassment Interventions :: Sexual Harassment Essays

Sexual Harassment Interventions Sexual harassment affects people of all ages and races and of both sexes. Although it has been outlawed under Title VII of the Civil Rights Act of 1964 and prohibited under Title IX of the Education Amendments of 1972, many companies and schools have yet to develop adequate policies and procedures for addressing sexual harassment. Evidence of this is apparent in the increased number of grievances filed with the U.S. Equal Employment Opportunity Commission (EEOC): from 10,532 filings in 1993 to 15,889 in 1997 (Ganzel 1998). The Supreme Court rulings in Faragher v. City of Boca Raton and Burlington Industries v. Ellerth are an attempt to halt these incidents by requiring harassed employees to work within their companies to resolve grievances before turning to the EEOC. They place responsibility on the employer to set guidelines for preventing sexual harassment and on the employee to follow them (Barrier 1998). This Digest examines the implications of federal laws covering sexual harassment, the characteristics of company policies and grievance procedures to prevent and report sexual harassment, and program strategies for preventing sexual harassment in schools and workplaces. What Institutions Can Do The Supreme Court's recent rulings are motivating employers to take actions that reflect their compliance with federal laws as protection against sexual harassment litigation. Emerging from the literature on sexual harassment prevention are three key steps that employers can take to counter sexual harassment (Kimble-Ellis 1998; "Protecting Employees" 1998): 1. Develop a strong company policy that specifies in writing outlawed behaviors and penalties for their demonstration 2. Establish grievance procedures for reporting, processing, and resolving complaints 3. Provide sexual harassment training for supervisors, managers, and workers that explains what sexual harassment means and how it can be recognized, confronted, and averted. Strong Company Policy Although a number of large companies have already established policies governing sexual harassment, effective compliance with the Supreme Court's rulings on sexual harassment requires that all companies, as well as schools that receive federal funds, establish sexual harassment policies that they put in writing, disseminate, and enforce (Barrier 1998). A company policy addressing sexual harassment must clearly specify (1) the behaviors that constitute harassment and the company's intolerance of such behaviors; (2) channels employees must follow to report sexual harassment complaints to their supervisors or designated company representative; (3) strategies the company will follow in investigating and resolving a complaint, including confidentiality practices; (4) warnings that violation of the policy will result in punishments that could include dismissal; and (5) assurance that retaliation will not be allowed (Ganzel 1998).

Founder Of Samsung Electronics Commerce Essay

Samsung was named by Lee Byung-chul, laminitis of Samsung Electronics when he established the Samsung Trading Company on March, 1938. Sam in Samsung is defined as strong, abundant and large ; while â€Å" Sung † means high and bright. ( Chnag, J. H. , 2010 ) Interestingly, Samsung ‘s beginning was non affecting electronics. Initially, Chairman Lee set up a trade export company in Korea that sold fish, veggies, and fruit to China. Start from 1958, Samsung began to spread out into other industries such as media, fiscal, ship edifice and chemicals and Samsung Electronics was established under subordinate of Samsung Group in 1969. ( â€Å" Samsung History † ) The company so expanded to semiconductor concern and became the first chip-making installations in the state during that clip. Samsung Electronics focused on four countries which are digital media, semiconducting material, telecommunication web and LCD digital contraptions. ( â€Å" Wikipedia † , 2012 ) In 1993, the â€Å" lightest † nomadic phone of its epoch was developed. ( â€Å" Samsung History † ) Finally, it surpassed Sony to go universe ‘s twentieth-largest and most popular trade name. Samsung was the universe ‘s largest maker of OLEDs with 40 % market portion universes broad and 90 % portion of planetary AMOLED market. More than 600 American patents and 2800 international patent are owned by Samsung Electronics in 2006 that makes it as the largest proprietor of AMOLED engineering patents. The company besides became the second-largest mobile-phone shaper crushing Motorola in 2007 for the first clip. In 2009, it became universe ‘s largest engineering company catching Hewlett-Packard step by gross revenues. In 2010, it produces 30 nm-class DRAMs and 20 nm-class NAND flashes which were the first clip in the universe. At 2011, it is the universe ‘s largest Mobile phone shaper and second-largest semiconducting material bit shaper. Samsung Elec tronics became the largest smartphone seller due to gross revenues of Galaxy SII and Galaxy Note devices. ( â€Å" Wikipedia † , 2012 ) Contentss: Mechanistic organisation is a bureaucratic organisation which adheres to the chain-of-command rule, with each individual controlled and supervised by one higher-up. The construction of this organisation is taller than organic organisation. Besides, many regulations are developed and the determination devising procedure is centralized. Each employee has fixed responsibilities and the communicating channels are formalized in such stiff hierarchal relationship. Samsung Electronics is a type of mechanistic organisational construction because it has stiff hierarchal relationships. Figure 1: ( Chang, S. J. , 2008 ) Figure 2: ( Chang, S. J. , 2008 ) Figure 1 and figure 2 show the concatenation of bid in the company, which widening from upper organisational degrees to take down degree that clarifies who reports to whom. Figure 2 shows that there are tonss of sections under the control of Chief Executive Office. Employees have their fixed responsibilities in several section. For case, employees who are specialized in bring forthing french friess are working under french friess maker whereas employees who are extremely skilled in bring forthing nomadic phones are working under nomadic phone maker. ( Robbins, DeCenzo, and Coulter, 2012 ) These two figures besides clearly show that Samsung Electronics is composed of tall organisational construction. All of the powerful governments are held by the top direction of the company which is Lee Kun Hee, the president of the Samsung Electronics with the aid of the Office of Secretaries and sometimes referred to as â€Å" emperor direction † or â€Å" absolutism † . ( Chang, S. J. , 2008 ) Office of Secretaries helped president to command and direct the single affiliates. Their chief map are finance and accounting, scrutinizing, planning, public dealingss, and human resource direction, including the hiring and fire of all executives within the organisation. Even the of import strategic determination and ample investing determination have to be examined by the office foremost. The per centum of determination made by the president is 20 % ; by Office of Secretaries is 40 % ; by affiliate presidents is 40 % . ( Chang, S. J. , 2008 ) In other word, all of the of import determinations are decided by the president, Office of Secretaries and affiliate presidents. As such, Samsung Electronics implement centralized determination authorization. The communicating channel of Samsung Electronics is formalized. Formalization describes how an organisation ‘s occupations are standardized and the extent to which employee behaviour is guided by regulations and processs. This component makes the procedure of sequence modus operandi and regular. Therefore, there will be minimum perturbation to an organisation map if there are people being replaced. In Samsung, the forces map is under CFO while CFO studies to and receives orders from CEO. ( Chang, S. J. , 2008 ) For case, when the company needs to do an investing, the proposal is written by the related concern unit. Then, the proposal is reviewed by the finance section, which is so passed to finance squad of Office of Secretaries after CFO reports the proposal to CEO. Finally, the proposal is approved by Office of Secretaries and Chairman. ( Chang, S. J. , 2008 ) Many regulations could be found in Samsung Electronics and this lucifer with the feature of mechanistic organisation. Harmonizing to Samsung Electronics Global Code of Conduct, all the employees should follow the codifications and the concern rules to follow with Torahs and ethical patterns every bit good as to show their committedness to societal duty. ( Samsung Electronics Co. , Ltd. [ SECL ] , 2006 ) The planetary codification of behavior is served as behavioural guidelines and judgmental criterions for the employees, which encompass the riddance of nationality or gender favoritism, crystalline revelation of concern information, client information protection and spouse coaction. For illustration, harmonizing to principle 2-2-2 from the Global Code of Conduct, the company will guarantee that any proprietary information acquired through its concern activities shall be recorded and safely kept and managed as rational belongings. In 2011, zero-tolerance rule was declared in all instan ces of misconduct and unethical concern on â€Å" Law Day † . All employees and executives have to subscribe a pledge of conformity to hold of taking duty for any misdemeanor or misconduct. ( Soung, S. S. , Eui, H. J. , Dae, S. P. , Jin, Y. L. & A ; Yun, J. S. , 2012 ) Planning: Planing includes specifying ends, set uping scheme, and developing programs to organize activities. In Samsung, their vision is set by the top direction that is â€Å" Inspire the universe, create the hereafter † . This vision 2020 shows that their committedness in animating the universe by bettering their three key strengths which are â€Å" New Technology † , â€Å" Advanced Products † , â€Å" Creative Solutions † and besides promotes Samsung Electronics ‘ nucleus web which are industry, spouses and employees with the attempt to lend a better universe and with batch of experiences for all. Besides, Samsung besides aims to accomplish one of the top five trade names in the universe by 2020 and established three strategic attacks in direction which are creativeness, partnership and endowment. ( â€Å" Vision † , 1995-2012 ) ( â€Å" Vision † , 1995-2012 ) Leading: Leading includes actuating employees, directing the activities of others, choosing the most effectual communicating channel, and deciding struggles. Office of Secretaries takes the taking function in Samsung as they carry out coordination whenever there are struggles happen. ( Chnag, J. H. , 2010 ) However, the synergisms may be created via nonvoluntary cooperation or decree as the concern units have to accept its declaration. ( Chang, S. J. , 2008 ) Besides, the Secretarial Offices spread company doctrine and better concern coordination and information, which are shared among affiliates. ( Chnag, J. H. , 2010 ) The employees of this company are motivated by the doctrine of life by strong values is the key to good concern. Those values encompass people, excellence, alteration, unity and co-prosperity, together with the Samsung codification of behavior are the extremist for them to do every determination. ( â€Å" About Samsung † , 1995-2012 ) Organizing: Forming includes finding what undertakings are to be done, who is to make them, how the undertakings are to be grouped, who reports to whom, and who will do the determinations. Samsung Electronics has a strong concern division construction that is managed independently by concern unit directors. The company is divided into five sectors, which are Digital Media, Semiconductors, Telecommunications, Digital Appliances and LCDs. Within these sectors, there are 13 Global Business Managers ( GBM ) who responsible to form the house along major merchandise divisions in footings of forces, gross revenues, and production within their several divisions. ( Chang, S. J. , 2008 ) Employees are divided harmonizing to their specialize and accomplishments into different undertakings to increase work end product. ( Robbins et al. , 2012 ) Any proposal of investing that is written by GBM should be reviewed by the finance section, followed by CFO. Then, CFO reports to CEO. Finally, the proposal is appro ved by Office of Secretaries and Chairman. ( Chang, S. J. , 2008 ) Controlling: Controling includes monitoring public presentation, comparing it with ends, and rectifying any important divergences. In Samsung, the overall public presentations of BOD, CEO and employees are controlled by Audit Committee, which has a wide scope of audit right from top to bottom. ( â€Å" Ethical motives Management † , 1995-2008 ) For illustration, they have the right to ask about fiscal studies from the BOD and employees at any clip, the right to claim to suspend illegal activity of the company BOD member, the right to name a general stockholders ‘ meeting and so on. There are besides separate audit squads that under the direct control of CEO with the responsible of promoting employees to adhere to the pattern of direction by moralss. ( â€Å" Ethical motives Management † , 1995-2008 ) A ) What seem to be the most of import things taking to the success of the Samsung Electronicss? To be successful, Samsung Electronics is traveling planetary. Samsung Electronics is forcing the Galaxy S smartphone to dispute Apple Inc. ‘s iPhone and contract the spread with leader Nokia Oyj. It helped Samsung Electronics quadruplicate one-year gross to139 trillion won ( $ 116 million ) in the 10 old ages that ended in 2009. Samsung Electronics portions rose 10-fold during that clip. ( Lee, Y. , 2010 ) Besides, Samsung Electronics has the good planning accomplishments as they able to see the concern chance in the industry and set the peculiar ends to prosecute. They able to descry the countries, which are little but turning fast. ( â€Å" Samsung † , 2011 ) Such countries that spotted by Samsung are capital-intensive. Therefore, it is hard for their challengers to maintain up. First, Samsung will tippytoe into the engineering in the industry to acquire familiar with it. Then, they will wait for the suited minute that the ‘window of chance ‘ clears. For illustration, in 2001, Samsung catch the chance of rapid growing of the liquid-crystal shows that cause the honkytonk of the monetary value. They turned the liquid-crystal shows into telecastings. ( â€Å" Samsung † , 2011 ) Samsung Electronics is advanced in package and David Yoffie, a professor at Havard Business School in Boston said â€Å" Leading extremist invention in the engineering universe today requires strength in package, non merely hardware. † ( Lee, Y. , 2010 ) . Samsung Electronics has grown by analyzing their challengers to better fabrication and design. Samsung electronics besides hired a group of Nipponese Design Consultant to measure Samsung interior decorators. Besides, their experient interior decorators are sent to work abroad in diverse industries. By making this, Samsung design scheme could affect several enterprises and they began to implement a planetary trade name communicating scheme. As new engineerings are being invariably introduced to the market, Samsung engineers strive to understand what clients need in front of rivals and adjust their thought to develop original and advanced merchandises that will run into those demands every bit good as new engineerings to take the future market. Therefore, the new markets had pioneered continuously by them. ( Samsung Electronicss: Success By Design, 2008 ) B ) What do you see as the major challenges confronting by Samsung Electronics over the following five old ages? The major challenge that will be faced by Samsung Electronics over the following five old ages is how to construct a stronger and better planetary trade name. This is why the Samsung ‘s planetary selling manager need to measure in how to construct the planetary trade name repute of the company farther and upgrade the company ‘s worldwide trade name image to vie with Apple trade name which has dominated the market portion particularly in Western Europe. The challenge of Samsung ‘s selling manager is the branding schemes in planetary markets and the selling squad has to analyze the organisational kineticss to develop a stronger planetary trade name that recognized by worldwide. Another challenge that will be faced by Samsung Electronics is the competition over the market portion particularly in smart phone. In this fast paced economic conditions, Samsung need to go on bring forth more and more of the smart phone with improved version and attractive design to run into with the rapid economic growing. The company needs to put and present more of the new engineering and integrate the package and application into the new appliances so that it will non lose out to another rival. Invention and creativeness are of import in this to pull the appliance lover and if the company fails to come out with a new and appealing merchandise, they will be overcome by another rival such as Apple, HTC or Nokia. Findingss: Samsung electronics have a centralised construction doing the top direction own the governments and powers over all the of import determinations. This make the determination doing procedure fast and fleet and can transport out rapidly. In this manner, organisation is more efficient as execution of any programs, thoughts or policies can be carried out rapidly without any hold and this is really of import particularly to cover with the fast paced economic and competition in market. This is supported by a survey in diary by Choong Y.Lee. ( Choong, Y. L. , 2012 ) However, overly centralisation in organisation is besides non good for the company. All of the of import determinations are made by the top direction while the center and first line direction can non voice out their sentiments but to follow the order of the top. If the determination made by the top direction is wrong, it can impact the company concern and therefore take downing the company net incomes. Therefore, a good leading is of import to take the company. This is supported by the professor Chang Sea-Jin which stated there is no warrant that good leader will prolong and even they can do error as good in his book reappraisal. ( Chang, S. J. , 2008 ) Samsung Electronicss are holding hierarchal direction construction which reflects the importance of senior status in the Korean civilization. The hierarchal construction brings synergism when things are traveling good but could potentially be black if one portion of the procedure goes off from planned. ( Kim, J.C. , 2012 ) This is supported by Professor John Kotter in his article â€Å" Havard Business Review † that hierarchal organizational are frequently inflexible. Hierarchical organisation work in standardised procedures but does non utile in dynamic environments. They are slow to respond to new chances, which frequently require transformative alteration. ( Basu, C. , 2012 ) Besides, harmonizing to research workers G.M. Stalker and T. Burns, mechanistic organisations use hierarchal top-down constructions while organic organisations use more flexible constructions and work best in fluid and unpredictable concern climates.A Organic structures depend on personal interactions instead than a formal concatenation of bid that allow the organisation to react rapidly and efficaciously to altering fortunes in ways that the hierarchal construction can non. Samsung Electronics should do it concern to understand such construction so that it can hold the benefits of both. ( Thompson, S. , 2012 ) Samsung Electronics has many regulations and ordinances that are governed by the top directors of the organisation. When the top directors are unable to command the lower-level activities, they themselves will replace the regulations and ordinances. Since they have the authorization to engage and fire the executives and employees in the organisation anytime, the employees have to accept the undertakings given by the directors and follow whatever they said. Employees are invariably observed and monitored by top directors during their on the job period to guarantee that they are non doing any errors or go againsting the regulations. Consequently, weariness are accumulated when employees are working under such great force per unit areas that known as organisational weariness. Furthermore, employees of Samsung Electronicss have to follow the Global Code of Conduct, which consists of a figure of rules. ( SECL, 2006 ) For case, under rule 1-4-1, it stated that 'employees shall non impute their personal political sentiments and behavior to the company, or do such sentiments or behavior to be attributed to the company ‘ . Besides, rule 2-4-3 showed that ‘the company will non let its officers and employees, while in office, to move as figure of boards of company with struggles of involvement or take part in competitory concern activities. ‘ ( SECL, 2006 ) There are still a big sum of regulations and rules that the employees should follow with and that can be referred from the Global Code of Conduct, 2006. The direction of Samsung Electronics is known as ‘fear-based direction ‘ . The employees have to be loyal to their company in order to remain in the company. However, organisational weariness will convey negative effects to the company. If the employees or executives are dismissed against their volitions for any grounds by the top directors such as the president or the Office of Secretaries, their choler will take to their treachery and loss their trueness. ( Chang, S. J. , 2008 ) There were several instances on which the employees of Samsung Electronics tried to sell the proprietary engineerings to Samsung ‘s rivals and to other companies. ( Chang, S. J. , 2008 ) Decision: In a nutshell, Samsung Electronics has a mechanistic organisational construction as it has stiff hierarchal relationships and tall organisational construction. In the company, each employee has fixed responsibilities and they have to follow tonss of regulations. Besides, the determination devising procedure is centralized and the communicating channel is formalized. In Samsung, the ends or visions are planned by the top direction. Office of Secretaries takes the taking function as they responsible to work out the struggles every bit good as aid the president to command and direct the single affiliates. Besides, they besides spread the company doctrine to actuate the employees. Samsung Electronics is divided into Digital Media, Semiconductors, Telecommunications, Digital Appliances and LCDs, which are managed by concern unit directors. The overall public presentations of Samsung Electronics organisation are controlled by Audit Committee. In this assignment, we have learned the features of the two types of organisational constructions, which are mechanistic organisation and organic organisation that concern the work specialisation, departmentalization, authorization and responsible, centralisation and decentalisation, span of control and formalisation. After analysing these factors and seeking all the related information of Samsung Electronics, we could reason that this company is a mechanistic organisation. Therefore, our analysing ability could be strengthen when carry out this assignment. Besides, we have a better apprehension to acknowledge and distinguish these two organisation theoretical accounts. Furthermore, more cognition about this company could be gained during the research.